Apiway | AI Automation Platform Software categories Email Marketing Software Benchmark

Benchmark

Learn more

Overview

Alternatives

Integrations

Benchmark Overview

What is Benchmark?

Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

Website

https://www.benchmarkemail.com/

Social networks

Benchmark Support

Website

https://www.benchmarkemail.com/

Social networks

Top 10 Benchmark Alternatives & competitors

Going to implement marketing automation and considering Benchmark? We recommend to investigate resembling apps to find a solution.

When clients choose marketing automation software, most often they are looking for functionality for email marketing, marketing lead database, landing page builder, lead nurturing, B tests etc.

Comparing Benchmark with competitors clients pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Benchmark. The list is based on user reviews, so if Benchmark isn’t appropriate for you in any way, here you can easily find the best solution for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

NewZapp

Try for Free

NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

MailChimp

Try for Free

Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

Moosend

Try for Free

Moosend is an email marketing solution that comes with a series of advanced tools for sending great newsletter, manage contact lists and monitor the campaign performances.

Taximail

Try for Free

Drive your business with email marketing and automation. Taximail is a powerful and reliable digital marketing and automation platform for your business.

SendX

Try for Free

SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

SmartrMail

Try for Free

SmartrMail is the easiest way to send emails that delight your customers and get more sales. We're the email marketing app for merchants who want to do better email marketing, but don't have the time or resources. With our seamless Shopify, BigCommerce, WooCommerce and Neto integrations and world-class support team, you'll be sending emails in no time.

EasySendy

Try for Free

EasySendy is marketing platform for online gig creators like, bloggers, podcasters, vlogger, business coach, YouTubers, makers, writers, course creators, consultants, freelancers, author, coaches, musicians, photographers and startups. With EasySendy, you can launch various campaigns to engage with your subscribers and customer, through autoresponders and automated drip email campaigns.

weMail

Try for Free

Tightly integrated with WordPress, Cloud-powered email newsletter platform that lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider. A perfect email marketing solution for small to large businesses with large email databases. weMail will help you to send newsletters, collect leads, automated emails, display subscription forms, auto add subscribers to a list, and manage subscribers all inside the WordPress dashboard.

Sendinblue

Try for Free

SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Drip

Try for Free

Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

How to choose Benchmark substitute

Many marketing automation apps are similar to each other. Platforms with the same features can differ in price by 3 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost the same. It's important not to look at the UX, but look at the features.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the app. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the flow builder? It has 4 important features categories.

Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
Delay. For instance, "Wait 4 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 7 PM in the person’s time zone.
If/else. For example, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the user card matches some requirements. This is data according to which you can segment the contact base.

Studying the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation software with the biggest number of functions look uncomfortable. New apps look good, but they have few features. You should investigate the system you want to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the systems you need. Fortunately, Apiway can help you. Most often, platforms like Benchmark are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other software. System like Benchmark need to integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are looking for alternatives to Benchmark use software from other categories like chatbot software, chat on website software, CRM system, lead management software

All Benchmark alternatives

Benchmark integrations

Apiway allows you to integrate Benchmark with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

Benchmark