Going to implement marketing automation and considering Salsa? We advice to view resembling platforms to find a solution.

When users choose marketing automation tool, in most cases they are looking for functionality for email marketing, CRM, website builder, lead scoring, B tests etc.

Comparing Salsa with competitors users pay attention to the campaign builder, marketing lead database, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Salsa. The list is based on user reviews, so if Salsa doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Realvolve

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Realvolve is a Real Estate contact relationship manager (CRM) that helps agents manage contacts, listings, escrows, tasks, files, and important dates. Realvolve keeps real estate agents and brokers organized, effective, and mobile.

InSyncTelco CRM

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InSyncTelco is the Best CRM for Small Business that has all the basic capabilities that small businesses need in CRM software, but is also highly ascendible as your business grows up. Moreover, InSyncTelco is one of the most affordable CRM solutions available; there's a free version to help you get started, and paid plans to start at a small part of the price of comparable CRM software.

Oracle Sales

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Oracle Sales Cloud offers an array of capabilities built to meet the essential needs of sales organizations. Easy-to-use productivity tools empowers sales with the information and guidance they need to close more deals quickly; “always-on” access even when on the go increases sales teams’ effectiveness and “right-time” insights engenders sales performance.

Apptivo

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Apptivo is the perfect small business suite for google apps. Apptivo has CRM, Project Management, Invoicing, Timesheets and more. Apptivo's business suite consists of 40+ apps that are integrated and seamlessly work with each other. The information is shared across apps, so data once created can be used everywhere improving overall productivity.

1CRM

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OneCRM Software, powerful and affordable online Customer Relationship & Project Management (OneCRM) Software aimed at deriving better business insights, understand market demands, innovate product/service, meet business deadlines, stay compliant, take steps forward to deliver extra services.

Social CRM

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The SocialCRM auto shop marketing service provides a comprehensive approach to attracting and retaining customers, using the latest digital marketing strategies to engage customers and accelerate business growth.

Malinko CRM

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With Malinko CRM software it is possible to organize today’s plan for tomorrow. The CRM is customer-centric and allows you to hold your customer database, like data, dropdowns, notes, etc. The tool is ideal for powerful reporting, maintaining custom reports, employee reports, and contact-based reports.

Insightly CRM

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InsightlyCRM started as a google app. Now InsightlyCRM is a standalone App. Insightly CRM for Small business harnesses the power of Google and Gmail Apps and brings projects and people together in one easy-to-use dashboard. Keep your projects moving and your leads high with a single point of focus to track your clients, projects and pursue an opportunity.

KeyOffice

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Best for small companies and self-employed persons who are looking for a secured and dedicated all-in-one application to run their daily business.

Top Producer

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Top Producer has been one of the most widely used real estate CRMs for a long time, with tens of thousands of agents, coaches, and brokerages leaning on it for their own business. Top Producer features drip campaigns, marketing materials, and, most notably, the Market Snapshot feature that helps keep homeowners engaged long after the transaction.

How to choose Salsa substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take weeks to change the tool. That's why you should be attentive to study Salsa competitors.

What to look for when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Customer submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the software waits 5 days (delay) and sends a second email. This is the most basic automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation systems with the greatest number of functions look unattractive. New apps look good, but they have few features. You should investigate the system you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, platforms like Salsa are the center of business IT infrastructure. It's kind of digital hub for all your client. This type of software is like an octopus, which is putting its tentacles into other tool. App like Salsa has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also people who are looking for alternatives to Salsa use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software