Going to implement marketing automation and considering Salsa? We advice to view resembling platforms to find a solution.

When users choose marketing automation tool, in most cases they are looking for functionality for email marketing, CRM, website builder, lead scoring, B tests etc.

Comparing Salsa with competitors users pay attention to the campaign builder, marketing lead database, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Salsa. The list is based on user reviews, so if Salsa doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Zendesk

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Zendesk is a service-first CRM company that builds software designed to improve customer relationships. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home.

SuiteCRM

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SuiteCRM is an open source CRM developed and maintained by SalesAgility, a CRM developer that also offers consulting, migration, and support services. Organizations of all sizes use SuiteCRM, from enterprises to startups to non-profits.

Wealthbox

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Wealthbox is a web-and-mobile CRM application for financial professionals. Integrated with leading broker-dealers and wealth-tech partners, Wealthbox is known for its modern product design that results in a powerful yet simple user-experience for RIA firms of all sizes.

Vtiger CRM

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Vtiger CRM Customer Relationship Management is software that helps businesses get organized, grow sales, improve marketing ROI, and deliver delightful customer service experiences. The program has been tailored to meet clients' needs based on feedback from their customer base. Built for small to medium enterprises, Vtiger CRM allows businesses to be more productive throughout their day, stay informed, and avoid any unnecessary data duplication.

Astute Social

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Astute Social is a comprehensive social media management platform trusted by leading B2C brands all over the world. It combines listening and brand monitoring with consumer engagement, publishing, and ad management capabilities to offer a complete solution.

ConvergeHub

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ConvergeHub is a unified CRM that handles customer data for sales marketing support and building easier automation. This tool is ideal for your small business and can cover a lot of your business processes. ConvergeHubCRM has a complete list of important features. ConvegeHubCRM is a powerful enterprise-grade CRM with the simplicity of small business software.

LionDesk

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LionDesk is a cloud-based customer relationship management solution (CRM) designed for real estate professionals. Key features include contact management, lead distribution, video email and texting, task management and property management.

Pipeliner CRM

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Pipeliner CRM is a sales CRM software designed to deliver higher levels of engagement not only between the user and the software but also between users and customers. The platform offers a highly visual interface with drag and drop functions, plus visual reports and automation.

Close

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Close focuses on taking your sales to another level, with its smart email conversation history tracking keep your team updated. Get a robust view of your leads, communication, pipelines and measure the performance of your sales team.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

How to choose Salsa substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take weeks to change the tool. That's why you should be attentive to study Salsa competitors.

What to look for when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Customer submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the software waits 5 days (delay) and sends a second email. This is the most basic automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation systems with the greatest number of functions look unattractive. New apps look good, but they have few features. You should investigate the system you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, platforms like Salsa are the center of business IT infrastructure. It's kind of digital hub for all your client. This type of software is like an octopus, which is putting its tentacles into other tool. App like Salsa has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also people who are looking for alternatives to Salsa use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software