Going to implement marketing automation and considering Salsa? We advice to view resembling platforms to find a solution.

When users choose marketing automation tool, in most cases they are looking for functionality for email marketing, CRM, website builder, lead scoring, B tests etc.

Comparing Salsa with competitors users pay attention to the campaign builder, marketing lead database, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Salsa. The list is based on user reviews, so if Salsa doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Neon CRM

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NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

IXACT Contact

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IXACT Contact is a real estate CRM oriented toward the agent who focuses on emails, drip campaigns, and snail mail to cultivate their relationships

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

Creatio

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Creatio is a global software company providing a leading low-code platform for process management and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises.

Less Annoying

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Less Annoying CRM is a simple customer relationship manager designed specifically for small business. Store all of your contacts and their histories, track sales leads, customize the CRM to fit your unique workflow, and manage your events/reminders.

SuiteCRM

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SuiteCRM is an open source CRM developed and maintained by SalesAgility, a CRM developer that also offers consulting, migration, and support services. Organizations of all sizes use SuiteCRM, from enterprises to startups to non-profits.

Practifi

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Practifi is the business management platform powering growing financial advice firms around the world. We’re more than your average CRM. Unlock new insights, manage your pipeline, automate operations, monitor compliance and build deep client relationships, effortlessly.

OfficeClip

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OfficeClip LLC is a leading provider of web-based business solutions for small and medium businesses. We provide integrated solutions to manage customers, employees, and projects. OfficeClip has a suite of different applications like Timesheet and Expense tracker, Contact Manager, and Support Desk.

Zoho CRM

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Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

Pipeliner CRM

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Pipeliner CRM is a sales CRM software designed to deliver higher levels of engagement not only between the user and the software but also between users and customers. The platform offers a highly visual interface with drag and drop functions, plus visual reports and automation.

How to choose Salsa substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take weeks to change the tool. That's why you should be attentive to study Salsa competitors.

What to look for when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Customer submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the software waits 5 days (delay) and sends a second email. This is the most basic automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation systems with the greatest number of functions look unattractive. New apps look good, but they have few features. You should investigate the system you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, platforms like Salsa are the center of business IT infrastructure. It's kind of digital hub for all your client. This type of software is like an octopus, which is putting its tentacles into other tool. App like Salsa has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also people who are looking for alternatives to Salsa use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software