Going to implement marketing automation and considering Salsa? We advice to view resembling platforms to find a solution.

When users choose marketing automation tool, in most cases they are looking for functionality for email marketing, CRM, website builder, lead scoring, B tests etc.

Comparing Salsa with competitors users pay attention to the campaign builder, marketing lead database, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Salsa. The list is based on user reviews, so if Salsa doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Roboeyelabs

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Roboeyelabs is crm platform that helps grwing businesses in meaningful way with connecting their all customer and records in singe platform and manage them. It is used to automate you daily work routines and save your work and effort.

Zoho CRM

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Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

CRMNEXT

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CRMNEXT is a global cloud CRM solution provider credited with the world's largest installation. The technology helps to organize, automate and synchronize business processes for an organization’s interactions with leads, customers and partners. The benefits of CRM solutions include faster lead conversions, accurate sales predictions, efficient customer services, productive collaborations with partners, knowledge management and real-time analytics.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

Less Annoying

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Less Annoying CRM is a simple customer relationship manager designed specifically for small business. Store all of your contacts and their histories, track sales leads, customize the CRM to fit your unique workflow, and manage your events/reminders.

FULL FABRIC

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FULL FABRIC is an all-in-one recruitment, admissions and CRM platform built for higher education institutions to manage the entire student lifecycle from initial enquiry to alumni relations.

Telagus

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Telagus is a business and marketing automation software developed by Telsa Media. You can manage all of your customer data, campaigns, projects and much more. Telagus includes many features and tools which can enhance your business and help you gain more leads. From email marketing and campaigns to form builders and live chats, Telagus can help organise your activity to help reach your business goals.

SalezShark

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SalezShark CRM software works perfectly in helping start-ups when it comes to streamlining the collection, evaluation, and distribution of databases in a sales pipeline. It is designed in a manner that has the potential to cut down the manual and repetitive tasks that help sales and marketing professionals to boost their efficiency and productivity.

LeadMaster

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Our CRM our philosophy is based upon taking complex applications than making them easy and affordable.  LeadMaster offers CRM solutions with personal guidance to help you get set up quickly and successfully. LeadMaster will be tailored according to your business' unique needs. The monthly subscription covers installation, upgrades, maintenance, and software licensing. There are 3 versions of the software: Lead-Xpress, CRM-Xpress and Professional, starting from $10/user per month.

Oracle Sales

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Oracle Sales Cloud offers an array of capabilities built to meet the essential needs of sales organizations. Easy-to-use productivity tools empowers sales with the information and guidance they need to close more deals quickly; “always-on” access even when on the go increases sales teams’ effectiveness and “right-time” insights engenders sales performance.

How to choose Salsa substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take weeks to change the tool. That's why you should be attentive to study Salsa competitors.

What to look for when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Customer submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the software waits 5 days (delay) and sends a second email. This is the most basic automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation systems with the greatest number of functions look unattractive. New apps look good, but they have few features. You should investigate the system you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, platforms like Salsa are the center of business IT infrastructure. It's kind of digital hub for all your client. This type of software is like an octopus, which is putting its tentacles into other tool. App like Salsa has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also people who are looking for alternatives to Salsa use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software