Going to implement marketing automation and considering Salsa? We advice to view resembling platforms to find a solution.

When users choose marketing automation tool, in most cases they are looking for functionality for email marketing, CRM, website builder, lead scoring, B tests etc.

Comparing Salsa with competitors users pay attention to the campaign builder, marketing lead database, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Salsa. The list is based on user reviews, so if Salsa doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Qymatix

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Qymatix is an AI startup helping B2B companies transform sales data into insights that support profitable growth. The artificial intelligence-based Qymatix Predictive Sales Software provides analytics for cross-selling, churn risk and pricing in traditional and digital channels.

Wealthbox

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Wealthbox is a web-and-mobile CRM application for financial professionals. Integrated with leading broker-dealers and wealth-tech partners, Wealthbox is known for its modern product design that results in a powerful yet simple user-experience for RIA firms of all sizes.

Practifi

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Practifi is the business management platform powering growing financial advice firms around the world. We’re more than your average CRM. Unlock new insights, manage your pipeline, automate operations, monitor compliance and build deep client relationships, effortlessly.

Social CRM

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The SocialCRM auto shop marketing service provides a comprehensive approach to attracting and retaining customers, using the latest digital marketing strategies to engage customers and accelerate business growth.

InSyncTelco CRM

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InSyncTelco is the Best CRM for Small Business that has all the basic capabilities that small businesses need in CRM software, but is also highly ascendible as your business grows up. Moreover, InSyncTelco is one of the most affordable CRM solutions available; there's a free version to help you get started, and paid plans to start at a small part of the price of comparable CRM software.

1CRM

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OneCRM Software, powerful and affordable online Customer Relationship & Project Management (OneCRM) Software aimed at deriving better business insights, understand market demands, innovate product/service, meet business deadlines, stay compliant, take steps forward to deliver extra services.

Commence CRM Software

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Commence is a complete CRM solution designed to automate the front-end business process that impacts the sales execution and customer service including contact and account management and email.

Junxure

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Junxure is the on-premises CRM solution for financial advisors. It was created exclusively for financial advisors based on the experiences of a financial advisor.

Efficy CRM

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Efficy CRM adapts to your needs and not the other way around. Efficy CRM enables you to grow and develop your business activity in a very structured way.

Zendesk

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Zendesk is a service-first CRM company that builds software designed to improve customer relationships. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home.

How to choose Salsa substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take weeks to change the tool. That's why you should be attentive to study Salsa competitors.

What to look for when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Customer submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the software waits 5 days (delay) and sends a second email. This is the most basic automation. But there are other parameters. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation systems with the greatest number of functions look unattractive. New apps look good, but they have few features. You should investigate the system you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, platforms like Salsa are the center of business IT infrastructure. It's kind of digital hub for all your client. This type of software is like an octopus, which is putting its tentacles into other tool. App like Salsa has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also people who are looking for alternatives to Salsa use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software