Going to implement marketing automation and considering Sender? We advice to look at resembling software to find a solution.

When people choose marketing automation software, usually they are looking for functionality for email builder, lead management, website builder, lead scoring, segmentation etc.

Comparing Sender with competitors users pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Sender. The list is based on popularity, so if Sender doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

MailerLite

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MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience. Their tools include an intuitive drag& drop editor, landing page builder, pop-ups, automations, templates, campaign reports, integrations, and more. All your work is supported 24/7 by their exceptional customer support.

Acymailing

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AcyMailing is a reliable Newsletter and email marketing extension for Joomla.

Folderly

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Folderly is an AI-based email deliverability platform for monitoring, testing, and preventing spam issues. Avoid blacklists, bypass spam filters, and see your messages delivered to your email recipients’ inboxes. Our goal is to help marketers accelerate their sales by helping them send emails that drive revenue.

GMass

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Gmass is an email marketing plugin for Gmail. Gmass.co offers a great Gmail add-on, however the experience may lack of simplicity and the price is overall quite expensive. A Gmass footer is included by default in the free version of Gmass, which may denature your email campaigns.

iContact

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iContact is a very popular email marketing / marketing automation platform. iContact has a very intuitive design and layout, making it very easy for businesses to design and deploy their own email campaigns. iContact comes with two different products; their basic email marketing platform, and their Pro Automation version of the product. 

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

SmartrMail

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SmartrMail is the easiest way to send emails that delight your customers and get more sales. We're the email marketing app for merchants who want to do better email marketing, but don't have the time or resources. With our seamless Shopify, BigCommerce, WooCommerce and Neto integrations and world-class support team, you'll be sending emails in no time.

Mailjet

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Mailjet is a powerful email service provider that enables you to send, deliver and track transactional and marketing emails all from one single account. With Mailjet, Marketers and Developers can send and track emails via API, User Interface or SMTP Relay.

NewZapp

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NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

BigMailer

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Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance

How to choose Sender substitute

Many marketing automation platforms are resembling each other. Apps with the same functionality can differ in cost by 5 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this product isn’t completed yet. All automation builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already configured integrations, workflow, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Sender competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For example, "Wait until something happens". Or wait until November 30th, or wait until 10 PM in the person’s time zone.
4. If/else. For example, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Sometimes it happens that powerful marketing automation systems with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You need to the software you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, apps like Sender are the center of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other tool. Tool like Sender has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Sender use tools from other categories like chatbot software, chat on website software, CRM system, lead management software