Going to implement marketing automation and considering Sendinblue? We recommend to investigate resembling platforms to make the right choice.

When clients choose marketing automation tool, usually they are looking for functionality for personalizing email, lead management, landing page builder, lead scoring, B tests etc.

Comparing Sendinblue with competitors people pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and features to Sendinblue. The list is based on user reviews, so if Sendinblue isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Causemo

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At Causemo, we believe fundraising should be easier and more efficient for nonprofits. Our single platform solution powers multi-channel campaigns using big data and machine learning. We fuse information about your donors with our extensive set of third party philanthropic giving data to create enriched profiles and uncover new opportunities to engage with more of your best prospects inside and outside of your known donor base. Nonprofits using Causemo see a lower cost per donor acquisition, higher conversion to second action and are fully supported from creative to execution by our team of data and fundraising experts.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

AcademyOcean

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AcademyOcean is an LMS system that helps businesses automate training for employees, customers, and partners by providing software ranked at the top of its industry for ease of use.

UpKeep

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UpKeep is the #1 mobile-first computerized maintenance management system (CMMS) on the market, developed to simplify work orders and asset management. We are positively impacting over 500,000 users around the world, from small businesses to large enterprises including Yamaha, McDonald's, Marriott, Ecolab, Anheuser-Busch, and Unilever!

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

PartsPal

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PartsPal is an end-to-end solution auto parts businesses need to sell online. Manage your inventory, fitment and e-commerce from one easy place.

MailiGen

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Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.

Hivebrite

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Unlock the potential of your community with Hivebrite, the most advanced all-in-one community management and engagement platform. Easy to set up and fully branded to match your colors, Hivebrite helps you build brand engagement and create opportunities for your private community. Manage your member database, centralize the communication with your members, create events and collect online memberships, all from a single user-friendly interface.

HandiFox Online

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HandiFox is a cloud-based inventory management app for small business, tightly integrated with QuickBooks Online. The app lets you access, track and manage inventory across multiple locations from your phone or tablet on the go, from anywhere in the world

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

How to choose Sendinblue substitute

Many marketing automation platforms are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this tool isn’t completed yet. All flow builders look almost identical. It's important not to look at the design, but pay attention to the features.

In a week, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 20th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a contact, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of features. The more, the better. Usually it happens that powerful marketing automation apps with the biggest number of features look uncomfortable. New systems look good, but they have few functions. You look into the system you going to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Luckily, Apiway can help you. In most cases, platforms like Sendinblue are the core of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other system. App like Sendinblue should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to Sendinblue use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software