Going to implement marketing automation and thinking about Autopilot? We advice to look at similar platforms to make the right choice.

When people choose marketing automation tool, most often they are looking for functionality for omni-channel communication, lead management, landing page builder, lead scoring, segmentation etc.

Comparing Autopilot with competitors people pay attention to the HTML email builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and features to Autopilot. The list is based on popularity, so if Autopilot doesn’t suit you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

WebEngage

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WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

Google Sheets

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Google Sheets is an online spreadsheet app that lets you create and format spreadsheets and work with other people.

Zoho Inventory

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Inventory and order management for growing businesses.

EZRentOut

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EZRentOut is a cloud based equipment rental software that helps you grow your rental business by simplifying equipment bookings, inventory management and order management.

MoonMail

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MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.

TypeForm

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Typeform makes collecting and sharing information comfortable and conversational. It's a web based platform you can use to create anything from surveys to apps, without needing to write a single line of code.

Calendly

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Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.

DonorPerfect Fundraising

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DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Wildnote

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Wildnote is specifically designed to empower environmental professionals to accurately collect, efficiently manage, and effectively report on compliance.

How to choose Autopilot substitute

Many marketing automation software are resembling each other. Apps with the same functionality can differ in price by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be careful to study Autopilot competitors.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Client fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the software waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 5 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation apps with the biggest number of features look ugly. Young platforms look good, but they have few features. You should investigate the platform you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Fortunately, Apiway can help you. In most cases, platforms like Autopilot are the center of business IT infrastructure. It's like a digital hub for all your client. This type of platform is like an tree, which is putting its tentacles into other system. Tool like Autopilot should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also users who are looking for alternatives to Autopilot use tools from other categories like email marketing software, chat on website software, CRM software, lead management software