Going to implement marketing automation and thinking about Autopilot? We advice to look at similar platforms to make the right choice.

When people choose marketing automation tool, most often they are looking for functionality for omni-channel communication, lead management, landing page builder, lead scoring, segmentation etc.

Comparing Autopilot with competitors people pay attention to the HTML email builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and features to Autopilot. The list is based on popularity, so if Autopilot doesn’t suit you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

When I Work

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When I Work is a market leader in hourly workforce management that provides businesses a fully integrated scheduling, time tracking and team messaging solution. Trusted by over 150,000 workplaces worldwide, When I Work ensures reliable shift coverage, engaged employees, and faster decisions — giving everybody what they need to be successful at work.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Customerly

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Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Maintenance Connection

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Web-based solution for work order tracking, preventive maintenance, asset management, and inventory tracking.

Freshdesk

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Freshdesk is a cloud-based customer support software and helpdesk solution. It is a platform with a comprehensive set of tools and features to help businesses support all the needs of their customers. Companies around the world use it to deliver exceptional customer service and experience.

G-Lock EasyMail7

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G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Xero

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Xero is online accounting software that has been designed for small to medium sized businesses. It makes managing the financial health of your business more transparent, straightforward and fun. Xero runs in the cloud so its easy to collaborate with us as we're both looking at the same real-time information from your business.

How to choose Autopilot substitute

Many marketing automation software are resembling each other. Apps with the same functionality can differ in price by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be careful to study Autopilot competitors.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Client fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the software waits 2 hours (delay) and sends a second email. This is the most basic automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 5 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation apps with the biggest number of features look ugly. Young platforms look good, but they have few features. You should investigate the platform you going to use very deeply. Otherwise, it will be very difficult to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Fortunately, Apiway can help you. In most cases, platforms like Autopilot are the center of business IT infrastructure. It's like a digital hub for all your client. This type of platform is like an tree, which is putting its tentacles into other system. Tool like Autopilot should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also users who are looking for alternatives to Autopilot use tools from other categories like email marketing software, chat on website software, CRM software, lead management software