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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.
Planning to implement marketing automation and considering Klaviyo? We recommend to view resembling software to find a solution.
When people choose marketing automation tool, in most cases they are trying to find functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, A etc.
Comparing Klaviyo with competitors customers pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.
We’ve made a list of top 10 competitors that are very resembling in cost and features to Klaviyo. The list is based on popularity, so if Klaviyo isn’t appropriate for you in any way, here you can easily select the best solution for you.
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Many marketing automation software are resembling each other. Platforms with identical functionality can differ in price by 3 times. The first thing you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.
In a week, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to switch to another platform. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be careful to choosing an alternative.
What to look for when analyzing the node interface? It has 4 important features categories.
Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look uncomfortable. Young systems look attractive, but they have few functions. You should investigate the tool you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.
Once you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Most often, software like Klaviyo are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an octopus, which is putting its roots into other app. Software like Klaviyo need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.
Also users who are looking for alternatives to Klaviyo use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software
All Klaviyo alternativesApiway allows you to integrate Klaviyo with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.
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