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Klaviyo

Overview
Alternatives
Integrations

Klaviyo Overview

What is Klaviyo?

Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

Social networks

Klaviyo Support

Social networks

Top 10 Klaviyo Alternatives & competitors

Planning to implement marketing automation and considering Klaviyo? We recommend to view resembling software to find a solution.

When people choose marketing automation tool, in most cases they are trying to find functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, A etc.

Comparing Klaviyo with competitors customers pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and features to Klaviyo. The list is based on popularity, so if Klaviyo isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Paycor

Paycor

Try for Free

Paycor creates HR software for leaders who want to make a difference. Our Human Capital Management (HCM) platform modernizes every aspect of people management, from the way you recruit, onboard and develop people, to the way you pay and retain them. But what really sets us apart is our focus on business leaders. For 30 years, we’ve been listening to and partnering with leaders, so we know what they need: HR technology that saves time, powerful analytics that provide actionable insights and dedicated support from HR experts. That’s why more than 40,000 medium & small businesses trust Paycor to help them solve problems and achieve their goals.

Calamari

Calamari

Try for Free

Calamari is an online Human Resources (HR) software service, designed for the profiles of all the companies. Our team created the application in the way that is the easiest to understand and employ for the end user. It is not overloaded with unnecessary functions. It has specific and crucial features, needed by companies to provide an efficient management system. With Calamari, customers only pay for what they need. Prices are made based on the size of the company with a flexible and fully adaptable range of services.

GMass

GMass

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Gmass is an email marketing plugin for Gmail. Gmass.co offers a great Gmail add-on, however the experience may lack of simplicity and the price is overall quite expensive. A Gmass footer is included by default in the free version of Gmass, which may denature your email campaigns.

Newired

Newired

Try for Free

Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Telegram

Telegram

Try for Free

Telegram is a messaging app with a focus on speed and security, it’s super-fast, simple and free. You can use Telegram on all your devices at the same time — your messages sync seamlessly across any number of your phones, tablets or computers. Telegram has over 500 million monthly active users and is one of the 10 most downloaded apps in the world.

Evergreen

Evergreen

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Monitor on-hand inventory, calculate appropriate pricing, place your next order & leverage exclusive data.

Drip

Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Funnelbake

Funnelbake

Try for Free

FunnelBake is a fully automated and personalized Email Outreaching tool that can help you generate thousands of potential customers every month for your business.

Wrike

Wrike

Try for Free

Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

ConstantContact

ConstantContact

Try for Free

Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

How to choose Klaviyo substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in price by 3 times. The first thing you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to switch to another platform. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be careful to choosing an alternative.

What to look for when analyzing the node interface? It has 4 important features categories.

  1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For instance, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the platform waits 4 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 30th, or wait until 8 PM in the lead’s time zone.
  4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look uncomfortable. Young systems look attractive, but they have few functions. You should investigate the tool you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Most often, software like Klaviyo are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an octopus, which is putting its roots into other app. Software like Klaviyo need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to Klaviyo use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software

All Klaviyo alternatives

Klaviyo integrations

Apiway allows you to integrate Klaviyo with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

Klaviyo