Planning to implement marketing automation and considering Klaviyo? We recommend to view resembling software to find a solution.

When people choose marketing automation tool, in most cases they are trying to find functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, A etc.

Comparing Klaviyo with competitors customers pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and features to Klaviyo. The list is based on popularity, so if Klaviyo isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Zenput

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Zenput is how top operators elevate team execution in every store. Restaurant, retail, and other multi-unit operators such as Chipotle, Domino's, and 7-Eleven use the platform to automate how operating procedures and key initiatives are rolled-out and enforced. Supporting 50,000 locations in over 40 countries, Zenput makes every field and store employee more productive and better equipped to do their jobs well.

Infobip

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Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience – all in a fast, secure and reliable way.

monday.com

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Monday.com CRM Platform is a highly visual and user-friendly CRM software designed to help businesses to manage everything in one place. A platform is a powerful tool for any business of any size due to its ability to handle sales pipelines, customer on boarding, client’s projects, marketing, and other needs of your company.

Apploye

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Apploye - a smart time tracking and employee monitoring app that helps you monitor your employees. You can measure your employee productivity through activity level, daily and weekly timesheets, reports and random screenshots. Calculating billable and non-billable hours is super easy with Apploye's online timesheet. It is compatible with both mobile and desktop. You can also keep an eye on your remote employees through GPS location tracking.

AutomateMyApp

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AutomateMyApp is a Task Automation Service that connects multiple applications together so that you can send data from one of your applications to another and sync your data across multiple applications.

Aweber

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AWeber is one of the most well-known email marketing solutions around today. It is a solid, easy-to-use, affordable email marketing option for companies of all sizes, even those with limited time and resources for email marketing. You can get this straightforward solution up and running quickly, although it does lack any standout features, especially compared to its competitors.

UpKeep

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UpKeep is the #1 mobile-first computerized maintenance management system (CMMS) on the market, developed to simplify work orders and asset management. We are positively impacting over 500,000 users around the world, from small businesses to large enterprises including Yamaha, McDonald's, Marriott, Ecolab, Anheuser-Busch, and Unilever!

Monitask

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Monitask delivers HR solutions to boost productivity, efficiency, and accountability across your team. Employee monitoring with as time tracking capabilities, keep teams focused on the task at hand. Our software is powerful, yet lightweight, making it simple and easy to use. Managers can also access their dashboard on any of their devices to keep track of their team anytime, anywhere. Sign Up for Monitask and start saving time and money, today.

Shortlist

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Shortlist is a smart, user-friendly contractor on-boarding platform.

Safesite

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Safesite is your free, easy-to-use digital safety solution for individuals and teams who want to collaborate, ditch paper, and improve safety. Get started with safety inspections, audits, and checklists by selecting from our template library. Then review your safety data and quantify team engagement in real-time with our powerful reporting and analytics dashboard.

How to choose Klaviyo substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in price by 3 times. The first thing you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to switch to another platform. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be careful to choosing an alternative.

What to look for when analyzing the node interface? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the platform waits 4 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 30th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look uncomfortable. Young systems look attractive, but they have few functions. You should investigate the tool you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Most often, software like Klaviyo are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an octopus, which is putting its roots into other app. Software like Klaviyo need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to Klaviyo use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software