Planning to implement marketing automation and considering Klaviyo? We recommend to view resembling software to find a solution.

When people choose marketing automation tool, in most cases they are trying to find functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, A etc.

Comparing Klaviyo with competitors customers pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and features to Klaviyo. The list is based on popularity, so if Klaviyo isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

iAuditor

Try for Free

iAuditor puts the power in your teams¿ hands. Every person and every device can be a window to your worksite.

Award Force

Try for Free

Award Force is widely recognised as the world’s best awards management software. Perfect for organisers of awards, contests, employee recognition, art prizes and pitch competitions to manage the entry, judging and awarding of results, online.

Pardot

Try for Free

Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

WorkTango

Try for Free

WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose. Using data science and natural language understanding, actionable insights from employee feedback is served in real-time to HR, executives, and people leaders. The results are quicker insight and action, better people decisions, and a more aligned and engaged workforce.

Procare Desktop

Try for Free

Child care solution that can be customized to meet every need for business management, tuition collection & parent communication.

ApplicantStack

Try for Free

ApplicantStack is an online applicant tracking & onboarding system providing businesses and agencies of all sizes a better way to recruit, screen, and hire new employees. Visit us at ApplicantStack.com to request a free trial.

Backlog

Try for Free

Backlog is a cloud-based project management and issue tracking solution that caters to development teams working with design, marketing and IT teams. The key features of the solution include project and issue management, subtasking, bug tracking and burndown charts.

Fiix

Try for Free

Fiix, a Rockwell Automation Company, creates modern maintenance software that’s easy to use, flexible, and affordable. Its cloud-based CMMS is disrupting the market by revolutionizing how thousands of companies worldwide schedule, organize, and track maintenance.

Katana

Try for Free

Smart and visual inventory management software tailored for scaling manufacturers using Xero or QuickBooks and selling on eCommerce (Shopify, WooCommerce). It makes production management & inventory control easier than ever for online merchants. Suitable for businesses looking to scale and bring structure to their everyday operations. Raw material inventory management, bill-of-materials and batch tracking included. Seamless integrations with Xero, QuickBooks, Shopify, and WooCommerce.

Brilliant Directories

Try for Free

Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development.

How to choose Klaviyo substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in price by 3 times. The first thing you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to switch to another platform. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be careful to choosing an alternative.

What to look for when analyzing the node interface? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the platform waits 4 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 30th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look uncomfortable. Young systems look attractive, but they have few functions. You should investigate the tool you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Most often, software like Klaviyo are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an octopus, which is putting its roots into other app. Software like Klaviyo need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to Klaviyo use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software