Going to implement marketing automation and considering Benchmark? We recommend to investigate resembling apps to find a solution.

When clients choose marketing automation software, most often they are looking for functionality for email marketing, marketing lead database, landing page builder, lead nurturing, B tests etc.

Comparing Benchmark with competitors clients pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Benchmark. The list is based on user reviews, so if Benchmark isn’t appropriate for you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

ConvertKit

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ConvertKit is an email marketing automation and lead generation platform designed for content creators. As an example, course creators, YouTubers, podcasters, bloggers and other business owners who create and regularly share their content. The platform provides automated email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

Mailify

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Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Atomic Mail Sender

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AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

Acymailing

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AcyMailing is a reliable Newsletter and email marketing extension for Joomla.

Sender

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Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Zoho Campaigns

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Zoho Campaigns is an email marketing automation tool that lets you can create and send emails using pre-designed templates, layouts, drag-and-drop editor. Zoho Campaigns also is integrated with Zoho's CRM suite, and the applications. User can see the results of campaigns by logging to their CRM accounts. Zoho Campaigns comes with features like A/B testing campaigns, dynamic content, email polls, list segmentation and drip campaigns.

MailiGen

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Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.

How to choose Benchmark substitute

Many marketing automation apps are similar to each other. Platforms with the same features can differ in price by 3 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost the same. It's important not to look at the UX, but look at the features.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the app. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 7 PM in the person’s time zone.
4. If/else. For example, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the user card matches some requirements. This is data according to which you can segment the contact base.

Studying the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation software with the biggest number of functions look uncomfortable. New apps look good, but they have few features. You should investigate the system you want to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the systems you need. Fortunately, Apiway can help you. Most often, platforms like Benchmark are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other software. System like Benchmark need to integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are looking for alternatives to Benchmark use software from other categories like chatbot software, chat on website software, CRM system, lead management software