Going to implement marketing automation and considering Benchmark? We recommend to investigate resembling apps to find a solution.

When clients choose marketing automation software, most often they are looking for functionality for email marketing, marketing lead database, landing page builder, lead nurturing, B tests etc.

Comparing Benchmark with competitors clients pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Benchmark. The list is based on user reviews, so if Benchmark isn’t appropriate for you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

SmartrMail

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SmartrMail is the easiest way to send emails that delight your customers and get more sales. We're the email marketing app for merchants who want to do better email marketing, but don't have the time or resources. With our seamless Shopify, BigCommerce, WooCommerce and Neto integrations and world-class support team, you'll be sending emails in no time.

Pathfinder

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Pathfinder helps eCommerce merchants to automate their email marketing. Unlike any other product on the market, Pathfinder doesn't use pre-built flows. Instead, it builds every single campaign based on the needs of the merchants. Have a quick chat with the Pathfinder bot and then watch Pathfinder build the campaigns, write the emails (make edits if you like), create the discount codes, and more.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

BigMailer

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Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

Reach Mail

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ReachMail is an industry leader in Email Marketing Services and Transactional Email delivery. Our experience and customer service sets the standard others cannot match. Whether you are just starting or need to send high volume using our Bulk Email Service, we have the solutions for you.

MoonMail

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MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

How to choose Benchmark substitute

Many marketing automation apps are similar to each other. Platforms with the same features can differ in price by 3 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All node interfaces look almost the same. It's important not to look at the UX, but look at the features.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the app. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 7 PM in the person’s time zone.
4. If/else. For example, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the user card matches some requirements. This is data according to which you can segment the contact base.

Studying the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation software with the biggest number of functions look uncomfortable. New apps look good, but they have few features. You should investigate the system you want to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the systems you need. Fortunately, Apiway can help you. Most often, platforms like Benchmark are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other software. System like Benchmark need to integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are looking for alternatives to Benchmark use software from other categories like chatbot software, chat on website software, CRM system, lead management software