Going to implement marketing automation and considering Drip? We recommend to investigate resembling tools to make a decision.

When people choose marketing automation software, most often they are trying to find functionality for email marketing, lead management, landing page builder, lead scoring, A etc.

Comparing Drip with competitors people pay attention to the campaign builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to Drip. The list is based on user reviews, so if Drip doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

StarChapter

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StarChapter is a member friendly association management software (AMS) that combines event registration, membership management, website design, email communication, and eCommerce solutions.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

Windward Hub

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Windward Hub is the document solution that empowers you to easily auto-generate, build, manage, and share documents across departments, and with prospects and customers.

SurveyMonkey

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We're on a mission to help people turn their curiosity into action. SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies – including 98% of the Fortune 500 – to have conversations at scale with the people who matter most.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Google Analytics Events

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Use Events to collect data about interactions with your content. Events are user interactions with content that can be measured independently from a web-page or screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.

Safesite

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Safesite is your free, easy-to-use digital safety solution for individuals and teams who want to collaborate, ditch paper, and improve safety. Get started with safety inspections, audits, and checklists by selecting from our template library. Then review your safety data and quantify team engagement in real-time with our powerful reporting and analytics dashboard.

Verizon Connect

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Verizon Connect is guiding a connected world on the go by automating, optimizing and revolutionizing the way people, vehicles and things move through the world. Our full suite of industry-defining solutions and services put innovation, automation and connected data to work for customers and help them be safer, more efficient and more productive.

Martial Arts on Rails

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Gym management software by martial artists for martial artists, that you actually want to use! With a background in user experience design and many years of training martial arts, we built Martial Arts on Rails to provide a user friendly alternative to outdated, spreadsheet looking software you normally find in this space.

iCIMS Talent Cloud

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We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

How to choose Drip substitute

Many marketing automation apps are similar to each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to look at the UI, but look at the features.

In a week, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to change tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when investigating the automation builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 hours. Customer fill in the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 10th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Purchased product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation apps with the greatest number of functions look uncomfortable. Young tools look good, but they have few functions. You look into the system you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Drip are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of app is like an tree, which is putting its tentacles into other app. Software like Drip has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also users who are trying to find alternatives to Drip use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software