Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Previous apiway.ai
Overview
Alternatives
Integrations
Tutorials

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

How do you position yourself against your competitors?

ActiveCampaign makes it easy to automate your marketing. Instead of trying to figure out an overcomplicated tool (or settling for a less useful one), you can get a platform that does everything you need it to – and is still a breeze to use. ActiveCampaign offers email marketing, marketing automation, CRM, and messaging features. It also integrates with hundreds of tools, so that you can connect the tech you're already using. All of this is powered by our visual automation builder – which was specifically designed to make it easy to see what you're working on and how to map out your marketing. When you get ActiveCampaign (which is competitively priced, with plans starting at $9/month), you also get access to world-class support. Any time you need a hand, we're here for you.

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

ActiveCampaign Support

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

Top 10 ActiveCampaign Alternatives & competitors

Planning to implement marketing automation and considering ActiveCampaign? We advice to view similar platforms to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, B tests etc.

Comparing ActiveCampaign with competitors people pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to ActiveCampaign. The list is based on user reviews, so if ActiveCampaign doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ConstantContact

ConstantContact

Try for Free

Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Smartlook

Smartlook

Try for Free

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.

WuFoo

WuFoo

Try for Free

Wufoo is a web application that helps anybody build amazing online forms. When you design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding your data easy, fast and fun. No coding required!

OntraPort

OntraPort

Try for Free

Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Dayforce HCM

Dayforce HCM

Try for Free

A cloud-based HCM platform that brings together payroll, time and attendance, and HR.

Asana

Asana

Try for Free

Asana is a remote work tool that helps teams orchestrate their work, from daily tasks to strategic initiatives. With Asana, you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join more than 93,000 paying organizations and millions of teams across 190 countries who use Asana to get more done.

Twilio

Twilio

Try for Free

Twilio is a cloud-communications platform that sells a diverse set of services to help developers program voice, message, and video communications into apps—granting them call center-level scale at a fraction of the time and equipment costs.

Whatsapp

Whatsapp

Try for Free

WhatsApp is free to download messenger app for smartphones. WhatsApp uses the internet to send messages, images, audio or video. The service is very similar to text messaging services, however, because WhatsApp uses the internet to send messages, the cost of using WhatsApp is significantly less than texting.

NetSuite

NetSuite

Try for Free

NetSuite's order management capabilities help streamline your order processing to ensure timely invoicing and payment.

Optial SmartStart

Optial SmartStart

Try for Free

Optial supports all kinds of audits, including internal, external, business reviews, ad hoc, risk-based or checklist based audits.

How to choose ActiveCampaign substitute

Many marketing automation apps are similar to each other. Tools with identical functionality can differ in price by 4 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the UI, but pay attention to the functionality.

In a month, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

  1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 3 hours. Prospect fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the contact's time zone.
  4. If/else. For example, "If a lead, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 5 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it appears that powerful marketing automation platforms with the biggest number of functions look uncomfortable. Young software look nice, but they have few functions. You look into the software you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, software like ActiveCampaign are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of system is like an tree, which is putting its tentacles into other system. Tool like ActiveCampaign need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ActiveCampaign use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software

All ActiveCampaign alternatives

ActiveCampaign integrations

Apiway allows you to integrate ActiveCampaign with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

ActiveCampaign

How it works?

Triggers

  • Update contact
  • Add contact
  • Add / Update contact

Actions

  • Update contact
  • Add contact
  • Add / Update contact

Tutorials