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Overview
Alternatives
Integrations
Tutorials

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

How do you position yourself against your competitors?

ActiveCampaign makes it easy to automate your marketing. Instead of trying to figure out an overcomplicated tool (or settling for a less useful one), you can get a platform that does everything you need it to – and is still a breeze to use. ActiveCampaign offers email marketing, marketing automation, CRM, and messaging features. It also integrates with hundreds of tools, so that you can connect the tech you're already using. All of this is powered by our visual automation builder – which was specifically designed to make it easy to see what you're working on and how to map out your marketing. When you get ActiveCampaign (which is competitively priced, with plans starting at $9/month), you also get access to world-class support. Any time you need a hand, we're here for you.

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

ActiveCampaign Support

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

Top 10 ActiveCampaign Alternatives & competitors

Planning to implement marketing automation and considering ActiveCampaign? We advice to view similar platforms to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, B tests etc.

Comparing ActiveCampaign with competitors people pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to ActiveCampaign. The list is based on user reviews, so if ActiveCampaign doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Drip

Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

.ID Signatures

.ID Signatures

Try for Free

.ID Digital Signature platform allows you to upload and store any files for signing.

ClubExpress

ClubExpress

Try for Free

ClubExpress provides clubs and associations with an Internet platform to manage both front-office and back-office operations. ClubExpress combines the association web site with the membership and non-member databases, secure online member signup, renewals and expirations, credit-card processing, membership directory, discussion forums, event calendar and online registration, E-commerce storefront, committees, documents, interests, surveys, and other modules based on what clubs and associations do. The platform includes a full suite of administration tools to run the organization. There is no programming or HTML experience required; everything is controlled by menus and dialog boxes, and all changes are immediately live. We use state-of-the-art security, there's no advertising and associations own their data at all times.

Zenput

Zenput

Try for Free

Zenput is how top operators elevate team execution in every store. Restaurant, retail, and other multi-unit operators such as Chipotle, Domino's, and 7-Eleven use the platform to automate how operating procedures and key initiatives are rolled-out and enforced. Supporting 50,000 locations in over 40 countries, Zenput makes every field and store employee more productive and better equipped to do their jobs well.

LiveChat

LiveChat

Try for Free

LiveChat is a platform for quick and high-quality customer care. Live chat is a faster way to help your clients rather than email or phone. The platform helps convert visitors into customers, drive more sales, use mobile chat on the go, measure Net Promoter Score — your customers' loyalty, conduct online surveys.

SendPulse

SendPulse

Try for Free

SendPulse is a tool for sending email messages to a list of "warm" clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.

Campaign Monitor

Campaign Monitor

Try for Free

Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

Whatsapp

Whatsapp

Try for Free

WhatsApp is free to download messenger app for smartphones. WhatsApp uses the internet to send messages, images, audio or video. The service is very similar to text messaging services, however, because WhatsApp uses the internet to send messages, the cost of using WhatsApp is significantly less than texting.

Procare Desktop

Procare Desktop

Try for Free

Child care solution that can be customized to meet every need for business management, tuition collection & parent communication.

accessiBe

accessiBe

Try for Free

accessiBe is the #1 fully automated, AI-powered, web accessibility solution for ADA and WCAG compliance. Web accessibility and ADA are legally mandatory for all websites. Using accessiBe is a no-brainer: just one line of code and your business is protected and accessible to everyone who needs it. On top of making your website accessible, we also provide a support litigation package, a monthly scan report, an accessibility statement, and 24/7 accessibility maintenance.

How to choose ActiveCampaign substitute

Many marketing automation apps are similar to each other. Tools with identical functionality can differ in price by 4 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the UI, but pay attention to the functionality.

In a month, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

  1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 3 hours. Prospect fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the contact's time zone.
  4. If/else. For example, "If a lead, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 5 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it appears that powerful marketing automation platforms with the biggest number of functions look uncomfortable. Young software look nice, but they have few functions. You look into the software you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, software like ActiveCampaign are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of system is like an tree, which is putting its tentacles into other system. Tool like ActiveCampaign need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ActiveCampaign use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software

All ActiveCampaign alternatives

ActiveCampaign integrations

Apiway allows you to integrate ActiveCampaign with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

ActiveCampaign

How it works?

Triggers

  • Update contact
  • Add contact
  • Add / Update contact

Actions

  • Update contact
  • Add contact
  • Add / Update contact

Tutorials