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Overview
Alternatives
Integrations
Tutorials

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

How do you position yourself against your competitors?

ActiveCampaign makes it easy to automate your marketing. Instead of trying to figure out an overcomplicated tool (or settling for a less useful one), you can get a platform that does everything you need it to – and is still a breeze to use. ActiveCampaign offers email marketing, marketing automation, CRM, and messaging features. It also integrates with hundreds of tools, so that you can connect the tech you're already using. All of this is powered by our visual automation builder – which was specifically designed to make it easy to see what you're working on and how to map out your marketing. When you get ActiveCampaign (which is competitively priced, with plans starting at $9/month), you also get access to world-class support. Any time you need a hand, we're here for you.

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

ActiveCampaign Support

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

Top 10 ActiveCampaign Alternatives & competitors

Planning to implement marketing automation and considering ActiveCampaign? We advice to view similar platforms to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, B tests etc.

Comparing ActiveCampaign with competitors people pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to ActiveCampaign. The list is based on user reviews, so if ActiveCampaign doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

TypeForm

TypeForm

Try for Free

Typeform makes collecting and sharing information comfortable and conversational. It's a web based platform you can use to create anything from surveys to apps, without needing to write a single line of code.

Tilda

Tilda

Try for Free

Tilda is an intuitive website builder that requires no programming skills. It allows you to create websites, online stores, landing pages, blogs and email newsletters. Websites on the platform are built from ready-made blocks, which are automatically adapted to mobile devices. Also, using the built-in Zero Block editor you can design your own block by adding individual modules.

Abowire

Abowire

Try for Free

Autopilot for your subscription business

Pardot

Pardot

Try for Free

Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

iCIMS Talent Cloud

iCIMS Talent Cloud

Try for Free

We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

ABBYY FineReader

ABBYY FineReader

Try for Free

ABBYY® FineReader PDF 15 is a PDF tool for working more efficiently with digital documents. Powered by ABBYY's AI-based OCR technology, FineReader integrates scanned documents into digital workflows and makes it easier to digitize, convert, retrieve, edit, protect, share, and collaborate on all kinds of documents in the digital workplace.

Vanta

Vanta

Try for Free

Vanta simplifies the complex, tedious process of preparing for a SOC 2 audit. With our easy-to-use gap assessment, risk assessment, and remediation tools, we cut SOC 2 prep time - saving you significant time, stress, and money.

ManWinWin

ManWinWin

Try for Free

It specializes in maintenance management and organization and develops and implements a well-known maintenance management software

BigMailer

BigMailer

Try for Free

Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance

Get a newsletter

Get a newsletter

Try for Free

Get a Newsletter is an easy and effective tool for newsletters and campaign emails. It gives you the opportunity to market your business and inform your customers about the latest news with just a few clicks. The service also provides you information about who opened the email and who followed the links in it.

How to choose ActiveCampaign substitute

Many marketing automation apps are similar to each other. Tools with identical functionality can differ in price by 4 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the UI, but pay attention to the functionality.

In a month, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

  1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 3 hours. Prospect fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the contact's time zone.
  4. If/else. For example, "If a lead, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 5 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it appears that powerful marketing automation platforms with the biggest number of functions look uncomfortable. Young software look nice, but they have few functions. You look into the software you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, software like ActiveCampaign are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of system is like an tree, which is putting its tentacles into other system. Tool like ActiveCampaign need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ActiveCampaign use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software

All ActiveCampaign alternatives

ActiveCampaign integrations

Apiway allows you to integrate ActiveCampaign with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

ActiveCampaign

How it works?

Triggers

  • Update contact
  • Add contact
  • Add / Update contact

Actions

  • Update contact
  • Add contact
  • Add / Update contact

Tutorials