Planning to implement marketing automation and considering ActiveCampaign? We advice to view similar platforms to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, B tests etc.

Comparing ActiveCampaign with competitors people pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to ActiveCampaign. The list is based on user reviews, so if ActiveCampaign doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Paycom

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Paycom (NYSE:PAYC) digitally transforms businesses with comprehensive HR and payroll technology that empowers employees to manage their own data within our single, easy-to-use cloud-based software. From recruitment to retirement, the entire employee life cycle can be managed with tools that work together seamlessly, including talent acquisition, talent management, HR management, payroll, and time and labor management.

Clickfunnels

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Clickfunnels is an online marketing management tool which is very effective when it comes to promoting online businesses. Whether you talk about online digital services, or you consider products which you sell on the internet, Clickfunnels can always provide you with great features. You can easily do any marketing with Clickfunnels efficiently and effectively. The best use of Clickfunnels is sales funnels creation. It allows you to make sales funnels for your business which will surely increase your conversion rate and will boost your online sales.

Google Classroom

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Collaboration tool that allows educators to create assignments, receive feedback, assess progress, share information, and more

SurveySparrow

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SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience.

Greenhouse

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Greenhouse Software is the fastest-growing provider of enterprise talent acquisition software.

tomHRM

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tomHRM is a user-friendly and fully configurable HR platform that gives you freedom in terms of the modules that you want to use. This means that you can pick and pay only for the modules you need and configure the platform according to your requirements.

Agile CRM

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Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

Repair-CRM

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RepairCRM is a Cloud based software that helps manage and maintain your customers for any size business, large or small including Cell Phone Stores and Computer Repair Stores.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Octopush

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Octopush is a B2B Mobile Marketing platform that helps growing businesses to connect and engage with their customers. Our web app, API and plugins allow you to fully integrate with your software or e-commerce, automating the sending of SMS Marketing campaigns, reminders and notifications for timely and personalized communications.

How to choose ActiveCampaign substitute

Many marketing automation apps are similar to each other. Tools with identical functionality can differ in price by 4 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the UI, but pay attention to the functionality.

In a month, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Prospect fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the contact's time zone.
4. If/else. For example, "If a lead, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 5 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it appears that powerful marketing automation platforms with the biggest number of functions look uncomfortable. Young software look nice, but they have few functions. You look into the software you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, software like ActiveCampaign are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of system is like an tree, which is putting its tentacles into other system. Tool like ActiveCampaign need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ActiveCampaign use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software