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Marketo

Recommended
Overview
Alternatives
Integrations

Marketo Overview

What is Marketo Engage?

Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Who Uses Marketo?

Marketing practitioners who need to get campaigns built and nurturing strategies operationalized.
Sales reps who now have insight into all the digital behavior of prospects and can now have better, more contextual engagement.
Marketing execs who can now correlate marketing investment to sales pipeline and revenue.
Marketo users may be in demand generation, marketing operations, sales, executives, sales and marketing agencies, product management, product marketing, brand managers and marketing administrators. 

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Get to know Marketo Engage

Lead Nurturing & Management

Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.

Account-Based Marketing

Go beyond marketing to create account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success.

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Personalization

Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels.

Cross-Channel Engagement

Engage with your leads and accounts by delivering personalized messages and content across every channel, including email, mobile, and more.

Integrated Sales Applications

Better align marketing and sales to engage the high-priority accounts by tapping into better visibility, insights, templates, and sales playbooks.

Marketing Measurement and Attribution

Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics.

Vendor

Adobe

Languages

English

Year Founded

1982

HQ Location

San Jose, CA

Social networks

Marketo Support

Vendor

Adobe

Languages

English

Year Founded

1982

HQ Location

San Jose, CA

Social networks

Top 10 Marketo Alternatives & competitors

Going to implement marketing automation and considering Marketo? We recommend to look at similar software to find a solution.

When customers choose marketing automation tool, in most cases they are looking for functionality for email builder, CRM, landing page builder, lead scoring, A etc.

Comparing Marketo with competitors users pay attention to the HTML email builder, marketing lead database, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to Marketo. The list is based on popularity, so if Marketo doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Zoho Assist

Zoho Assist

Try for Free

Access your computer or mobile device from anywhere, anytime using Zoho Assist; your one-stop solution for remote support, screen sharing and unattended access. Get started today with one of the industry's most secure, reliable and affordable software. Requires no prior installation. Cross-platform support available. Works across devices. Supports all major web-proxies and firewalls.

SALESmango

SALESmango

Try for Free

SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

WebEngage

WebEngage

Try for Free

WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

FMX

FMX enables facilities managers to more efficiently and effectively track work orders, schedule resources, and plan maintenance. Our cloud-based software solution features a calendar view simple enough for anyone to use to submit, track, and manage their requests, events, and assets. Facilities owners and managers gain visibility into activities and costs, while building staff and tenants get updated status information on their facilities requests.

1factory Manufacturing Quality

1factory Manufacturing Quality

Try for Free

1factory provides easy-to-use yet powerful Manufacturing and Supply Chain Quality Control software. With 1factory, manufacturers can control product quality both within their factories, and across their supply chains.

Sendinblue

Sendinblue

Try for Free

SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

audits.io

audits.io

Try for Free

Audits.io is a fully customisable tool that works on all devices - both on and offline.

Act-on

Act-on

Try for Free

Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

ConstantContact

ConstantContact

Try for Free

Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

LogicManager

LogicManager

Try for Free

LogicManager is committed to helping businesses of all sizes across industries manage their risks proactively, and meet the expectations of their customers, employees, shareholders, and communities at large.

How to choose Marketo substitute

Many marketing automation tools are similar to each other. Software with identical functionality can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the flow builder? It has 4 important features categories.

  1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For instance, "Wait 5 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 9 PM in the lead’s time zone.
  4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it happens that good-working marketing automation platforms with the biggest number of features look ugly. New platforms look nice, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, platforms like Marketo are the core of business IT infrastructure. It's kind of digital hub for all your client. This type of tool is like an tree, which is putting its roots into other tool. Software like Marketo has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also users who are trying to find alternatives to Marketo use software from other categories like chatbot software, chat on website software, CRM system, lead management software

All Marketo alternatives

Marketo integrations

Apiway allows you to integrate Marketo with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

Marketo