Marketo Overview
What is Marketo Engage?
Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Who Uses Marketo?
Marketing practitioners who need to get campaigns built and nurturing strategies operationalized.
Sales reps who now have insight into all the digital behavior of prospects and can now have better, more contextual engagement.
Marketing execs who can now correlate marketing investment to sales pipeline and revenue.
Marketo users may be in demand generation, marketing operations, sales, executives, sales and marketing agencies, product management, product marketing, brand managers and marketing administrators.
Get to know Marketo Engage
Lead Nurturing & Management
Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.
Account-Based Marketing
Go beyond marketing to create account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success.
Personalization
Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels.
Cross-Channel Engagement
Engage with your leads and accounts by delivering personalized messages and content across every channel, including email, mobile, and more.
Integrated Sales Applications
Better align marketing and sales to engage the high-priority accounts by tapping into better visibility, insights, templates, and sales playbooks.
Marketing Measurement and Attribution
Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics.
Adobe
English
1982
San Jose, CA
Marketo Support
Adobe
English
1982
San Jose, CA
Top 10 Marketo Alternatives & competitors
Going to implement marketing automation and considering Marketo? We recommend to look at similar software to find a solution.
When customers choose marketing automation tool, in most cases they are looking for functionality for email builder, CRM, landing page builder, lead scoring, A etc.
Comparing Marketo with competitors users pay attention to the HTML email builder, marketing lead database, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.
We’ve compiled a list of top 10 competitors that are very resembling in price and features to Marketo. The list is based on popularity, so if Marketo doesn’t suit you in any way, here you can easily select the best variant for you.
E2 Shop System
Try for FreeWe help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.
Frankie
Try for FreeInspired by the world’s greatest facility and building operations managers, we developed a platform that allows you look after spaces visually. So you get your work done, in less time.
Salsa
Try for FreeSalsa CRM is a cloud-based constituent relationship management platform that helps nonprofits track supporter relationships, manage online and offline fundraising, and intelligently report on everything.
SharpSpring
Try for FreeSharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.
Tipalti
Try for FreeTipalti is the only global payables automation solution to streamline all phases of the AP and payment management workflow in one holistic cloud platform.
Poster
Try for FreePoster is a tablet Point of Sale (POS) for cafes and shops. The POS application can be launched on a laptop, Android tablet, or iPad, which significantly reduces the initial cost. Poster offers a great number of useful features for the cost twice affordable than competitors: financial and stock control, discounts, bonuses and promotions settings; built-in customizable reports; fast food mode or floor section map and supply storage notifies. Set it up in 15 minutes and start saving time and money.
Process Street
Try for FreeProcess Street is a SaaS application for businesses to build and track their processes using superpowered checklists.
Hivebrite
Try for FreeUnlock the potential of your community with Hivebrite, the most advanced all-in-one community management and engagement platform. Easy to set up and fully branded to match your colors, Hivebrite helps you build brand engagement and create opportunities for your private community. Manage your member database, centralize the communication with your members, create events and collect online memberships, all from a single user-friendly interface.
MedTrainer
Try for FreeMedTrainer is an all-in-one compliance software designed for healthcare training, credentialing, accreditation, and management.
Gusto
Try for FreeGusto makes payroll, benefits, and HR refreshingly easy for small businesses.
Solve
Try for FreeMajor web update in 2020 | A service management CRM. Renowned for service management, scheduling, sales and exceptional mobile apps
How to choose Marketo substitute
Many marketing automation tools are similar to each other. Software with identical functionality can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.
In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.
What to look for when analyzing the flow builder? It has 4 important features categories.
- Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
- Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
- Delay. For instance, "Wait 5 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 9 PM in the lead’s time zone.
- If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.
Studying the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it happens that good-working marketing automation platforms with the biggest number of features look ugly. New platforms look nice, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.
After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, platforms like Marketo are the core of business IT infrastructure. It's kind of digital hub for all your client. This type of tool is like an tree, which is putting its roots into other tool. Software like Marketo has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.
Also users who are trying to find alternatives to Marketo use software from other categories like chatbot software, chat on website software, CRM system, lead management software
All Marketo alternativesMarketo integrations
Apiway allows you to integrate Marketo with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.
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