Planning to implement marketing automation and thinking about SALESmango? We recommend to investigate resembling software to make the right choice.

When clients choose marketing automation software, usually they are looking for functionality for personalizing email, marketing lead database, website builder, lead nurturing, B tests etc.

Comparing SALESmango with competitors customers pay attention to the campaign builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to SALESmango. The list is based on user reviews, so if SALESmango doesn’t suit you in any way, here you can easily choose the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Dynamics 365

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Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Acymailing

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AcyMailing is a reliable Newsletter and email marketing extension for Joomla.

Clickfunnels

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Clickfunnels is an online marketing management tool which is very effective when it comes to promoting online businesses. Whether you talk about online digital services, or you consider products which you sell on the internet, Clickfunnels can always provide you with great features. You can easily do any marketing with Clickfunnels efficiently and effectively. The best use of Clickfunnels is sales funnels creation. It allows you to make sales funnels for your business which will surely increase your conversion rate and will boost your online sales.

Shortlist

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Shortlist is a smart, user-friendly contractor on-boarding platform.

Zoho CRM

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Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

Rackbeat

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Rackbeat simplifies warehouse management.Easy-to-use Warehouse Management System platform. Code-Free Integrations to ERP-, webshop-, POS and freight systems.

iContact

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iContact is a very popular email marketing / marketing automation platform. iContact has a very intuitive design and layout, making it very easy for businesses to design and deploy their own email campaigns. iContact comes with two different products; their basic email marketing platform, and their Pro Automation version of the product. 

How to choose SALESmango substitute

Many marketing automation apps are resembling each other. Tools with identical functionality can differ in price by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this software isn’t completed yet. All automation builders look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation apps is very expensive. If you have the usual email chains set up, it's not that difficult to change app. But if you've already set up integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be careful to study SALESmango competitors.

What to pay attention to when investigating the automation builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 days. Person fill in the form on the website and get in the marketing automation app (Trigger), the tool sends a Welcome email (Action). Then the tool waits 4 days (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until November 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 5 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of features. The more, the better. Usually it happens that powerful marketing automation tools with the greatest number of functions look ugly. Young tools look good, but they have few functions. You should investigate the software you want to implement very deeply. Otherwise, it will be very difficult to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the software you need. Fortunately, Apiway can help you. In most cases, apps like SALESmango are the core of business IT infrastructure. It's kind of digital hub for all your contact data. This kind of tool is like an octopus, which is putting its roots into other tool. Software like SALESmango should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to SALESmango use apps from other categories like email marketing software, chat on website software, CRM software, sales engagement software