Going to implement marketing automation and considering Sendinblue? We recommend to investigate resembling platforms to make the right choice.

When clients choose marketing automation tool, usually they are looking for functionality for personalizing email, lead management, landing page builder, lead scoring, B tests etc.

Comparing Sendinblue with competitors people pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and features to Sendinblue. The list is based on user reviews, so if Sendinblue isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ShipBob

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ShipBob brings next- & 2-day shipping and logistics to fast-growing ecommerce brands through software & distributed fulfillment centers

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

ADP Workforce Now

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ADP Workforce Now is a human capital management solution for companies with more than 50 employees.

CANVAS

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Canvas LMS is a fully SaaS learning environment that streamlines interaction and builds strong relationships between teachers and stude

MoonMail

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MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.

TrackMedium

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Cloud-based Quality Management System (QMS) software that is ideal for small to medium businesses (SMEs).

Yellow.ai

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Yellow.ai has been recognised by Gartner as The World’s Leading Conversational AI Platform, bringing the best of AI and Human Intelligence for CX.

Mango

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Mango is a comprehensive software solution that addresses the core requirements of risk-based compliance standards like health & safety, quality, food safety and environmental management.

Moxtra

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Moxtra powers your private digital channel, with continuous collaboration experiences, helping you retain and grow customers, manage your distributed organization, and lower your costs for doing business.

Windward Hub

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Windward Hub is the document solution that empowers you to easily auto-generate, build, manage, and share documents across departments, and with prospects and customers.

How to choose Sendinblue substitute

Many marketing automation platforms are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this tool isn’t completed yet. All flow builders look almost identical. It's important not to look at the design, but pay attention to the features.

In a week, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 20th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a contact, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of features. The more, the better. Usually it happens that powerful marketing automation apps with the biggest number of features look uncomfortable. New systems look good, but they have few functions. You look into the system you going to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Luckily, Apiway can help you. In most cases, platforms like Sendinblue are the core of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other system. App like Sendinblue should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to Sendinblue use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software