Going to implement marketing automation and considering Sendinblue? We recommend to investigate resembling platforms to make the right choice.

When clients choose marketing automation tool, usually they are looking for functionality for personalizing email, lead management, landing page builder, lead scoring, B tests etc.

Comparing Sendinblue with competitors people pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and features to Sendinblue. The list is based on user reviews, so if Sendinblue isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Newired

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Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Trunk

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Trunk syncs inventory in real-time across different sales channels like Amazon, eBay, Etsy, Faire, QuickBooks Online, Shopify, Square.

Procare Desktop

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Child care solution that can be customized to meet every need for business management, tuition collection & parent communication.

Wrike

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Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

StandardFusion

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StandardFusion is a High-Performing GRC platform used by leading organizations around the world to better manage their Information Security Compliance.

monday.com

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Monday.com CRM Platform is a highly visual and user-friendly CRM software designed to help businesses to manage everything in one place. A platform is a powerful tool for any business of any size due to its ability to handle sales pipelines, customer on boarding, client’s projects, marketing, and other needs of your company.

Freshworks

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Freshworks CRM is one of the top-rated CRM software in the market that allows your small business to scale.

PeopleForce

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PeopleForce is an easy-to-use all-in-one HRM solution that covers HR automation, Recruitment, Employee Engagement, and Performance Management. We collected the best HRM practice in the market and blended them into an end-to-end platform.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

CAQ.Net

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With customers, branches, and subsidiaries in over 20 countries, CAQ AG Factory Systems has established itself as one of the worldwide leading providers of CAQ systems. We have over 30 years of experience in the development and distribution of modular, multilingual, and industry-specific management solutions for application in the quality, environmental, and production sectors of small and medium-sized enterprises as well as multinational corporations.

How to choose Sendinblue substitute

Many marketing automation platforms are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this tool isn’t completed yet. All flow builders look almost identical. It's important not to look at the design, but pay attention to the features.

In a week, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 20th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a contact, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of features. The more, the better. Usually it happens that powerful marketing automation apps with the biggest number of features look uncomfortable. New systems look good, but they have few functions. You look into the system you going to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Luckily, Apiway can help you. In most cases, platforms like Sendinblue are the core of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other system. App like Sendinblue should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to Sendinblue use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software