Going to implement marketing automation and considering Sendinblue? We recommend to investigate resembling platforms to make the right choice.

When clients choose marketing automation tool, usually they are looking for functionality for personalizing email, lead management, landing page builder, lead scoring, B tests etc.

Comparing Sendinblue with competitors people pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and features to Sendinblue. The list is based on user reviews, so if Sendinblue isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Trunk

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Trunk syncs inventory in real-time across different sales channels like Amazon, eBay, Etsy, Faire, QuickBooks Online, Shopify, Square.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Zoho Campaigns

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Zoho Campaigns is an email marketing automation tool that lets you can create and send emails using pre-designed templates, layouts, drag-and-drop editor. Zoho Campaigns also is integrated with Zoho's CRM suite, and the applications. User can see the results of campaigns by logging to their CRM accounts. Zoho Campaigns comes with features like A/B testing campaigns, dynamic content, email polls, list segmentation and drip campaigns.

Mumara

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Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.

Hanzo

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Hanzo is solving the single biggest challenge in above-board compliance and litigation today -- contextual investigation, capture, and preservation of dynamic web content.

TestGorilla

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Using TestGorilla, our customers save valuable time, make hiring decisions objectively, and avoid expensive mis-hires. Our tests replace subjective, incomplete, and often inflated CVs with objective, reliable, and fair test results that measure aptitude, practical job skills, culture add, and motivation.

TACTIC

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TACTIC offers companies complete control of assets & workflow orchestration. Built with an open API, end-to-end workflow engine, and a full DAM. Workflows range from linear to highly complex & are used to interact with people & assets including multiple data types, data models, and terminologies.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

How to choose Sendinblue substitute

Many marketing automation platforms are resembling each other. Platforms with identical functionality can differ in cost by 2 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this tool isn’t completed yet. All flow builders look almost identical. It's important not to look at the design, but pay attention to the features.

In a week, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 20th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a contact, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of features. The more, the better. Usually it happens that powerful marketing automation apps with the biggest number of features look uncomfortable. New systems look good, but they have few functions. You look into the system you going to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Luckily, Apiway can help you. In most cases, platforms like Sendinblue are the core of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other system. App like Sendinblue should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are looking for alternatives to Sendinblue use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software