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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.
Planning to implement marketing automation and thinking about Omnisend? We recommend to investigate similar apps to make the right choice.
When users choose marketing automation tool, most often they are trying to find functionality for email marketing, lead management, website builder, lead scoring, segmentation etc.
Comparing Omnisend with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.
We’ve made a list of top 10 competitors that are very similar in cost and functionality to Omnisend. The list is based on user reviews, so if Omnisend isn’t appropriate for you in any way, here you can easily find the best option for you.

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.
UpKeep is the #1 mobile-first computerized maintenance management system (CMMS) on the market, developed to simplify work orders and asset management. We are positively impacting over 500,000 users around the world, from small businesses to large enterprises including Yamaha, McDonald's, Marriott, Ecolab, Anheuser-Busch, and Unilever!
Wild Apricot by Personify helps over 20,000 membership organizations spend less time on administrative tasks, like processing payments and updating member records, and more time on growing their membership.
Inventory and order management for growing businesses.
Optial supports all kinds of audits, including internal, external, business reviews, ad hoc, risk-based or checklist based audits.
SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.
Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.
Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.
Freshworks CRM is one of the top-rated CRM software in the market that allows your small business to scale.
Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence.
Zoho One CRM is an integrated, smart, customizable business software designed to escalate your business way faster than before. Zoho One CRM is the ideal tool for operating your small business.
Many marketing automation apps are resembling each other. Platforms with identical features can differ in price by 2 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t completed yet. All node interfaces look almost identical. It's important not to look at the design, but pay attention to the functionality.
In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Omnisend competitors.
What to pay attention to when analyzing the automation builder? It has 4 essential features categories.
Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the greatest number of features look ugly. New apps look nice, but they have few functions. You look into the tool you going to use very deeply. Otherwise, it will be very painful to change it in the future.
After you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, apps like Omnisend are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of tool is like an octopus, which is putting its tentacles into other app. Platform like Omnisend should integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.
Also users who are trying to find alternatives to Omnisend use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software
All Omnisend alternativesApiway allows you to integrate Omnisend with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.
Omnisend
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