Planning to implement marketing automation and thinking about Omnisend? We recommend to investigate similar apps to make the right choice.

When users choose marketing automation tool, most often they are trying to find functionality for email marketing, lead management, website builder, lead scoring, segmentation etc.

Comparing Omnisend with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Omnisend. The list is based on user reviews, so if Omnisend isn’t appropriate for you in any way, here you can easily find the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Booqable

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Booqable is the rental software of choice for many of the world's leading rental businesses, providing a modern solution to streamline operations and deliver seamless customer experiences, online and in-store. Headquartered in the Netherlands, Booqable serves customers around the world ranging from one-person rental businesses to large organizations.

Whip Around

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Easy to use software for fleet managers. Manage driver vehicle inspection reports (DVIR) for compliance, track damage with photos and capture accurate mileage from the mobile app.

uQualio

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uQualio® is a cloud-based video eLearning solution to secure motivated and engaged customers, employees and partners.

Process Street

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Process Street is a SaaS application for businesses to build and track their processes using superpowered checklists.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Bloomerang

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Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

Adobe PDF Library

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Incorporate Adobe's PDF functionality into your own applications. Built with the same core technology that Adobe uses to build Acrobat, the Adobe PDF Library SDK is a low-level PDF library that contains a powerful set of native C/C++ APIs with interfaces for .NET and Java. Systems integrators, independent software vendors (ISVs), enterprise IT developers, and others can integrate Adobe PDF functionality within custom applications in a client and / or server environment.

LinkedIn for Business

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Recruiting solution that enables businesses to create a brand page, attract talent, and hire qualified candidates.

.ID Signatures

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.ID Digital Signature platform allows you to upload and store any files for signing.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

How to choose Omnisend substitute

Many marketing automation apps are resembling each other. Platforms with identical features can differ in price by 2 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t completed yet. All node interfaces look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Omnisend competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a subscriber, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the greatest number of features look ugly. New apps look nice, but they have few functions. You look into the tool you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, apps like Omnisend are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of tool is like an octopus, which is putting its tentacles into other app. Platform like Omnisend should integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also users who are trying to find alternatives to Omnisend use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software