Going to implement marketing automation and considering SharpSpring? We advice to look at similar platforms to find a solution.

When people choose marketing automation app, usually they are looking for functionality for email marketing, lead management, landing page builder, lead nurturing, A etc.

Comparing SharpSpring with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to SharpSpring. The list is based on user reviews, so if SharpSpring isn’t appropriate for you in any way, here you can easily select the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

uQualio

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uQualio® is a cloud-based video eLearning solution to secure motivated and engaged customers, employees and partners.

StarChapter

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StarChapter is a member friendly association management software (AMS) that combines event registration, membership management, website design, email communication, and eCommerce solutions.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

iCIMS Talent Cloud

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We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

ShipStation

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ShipStation is a web-based shipping solution that streamlines the order fulfillment process for your online business. ShipStation consolidates orders from over 70 ecommerce channels, creates shipping labels, packing slips, and pick lists in batch, communicates tracking information to your customers, provides endless automation, filters, and views, wireless printing, a mobile app, and a lot more.

audits.io

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Audits.io is a fully customisable tool that works on all devices - both on and offline.

PeopleForce

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PeopleForce is an easy-to-use all-in-one HRM solution that covers HR automation, Recruitment, Employee Engagement, and Performance Management. We collected the best HRM practice in the market and blended them into an end-to-end platform.

Conexiom

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Conexiom is the complete solution to eliminate manual order processing.

Fishbowl

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Fishbowl provides the #1 requested manufacturing and warehouse management solutions for QuickBooks!

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

How to choose SharpSpring substitute

Many marketing automation platforms are resembling each other. Tools with identical features can differ in price by 4 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this product isn’t completed yet. All funnel builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email chains set up, it's not that hard to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to study SharpSpring competitors.

What to look for when investigating the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Customer fill in the form on the website and get in the marketing automation software (Trigger), the system sends a Welcome email (Action). Then the tool waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 7 PM in the subscriber’s time zone.
4. If/else. For instance, "If a client, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it happens that good-working marketing automation apps with the biggest number of features look unattractive. Young apps look attractive, but they have few functions. You look into the platform you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. Most often, apps like SharpSpring are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its roots into other platform. Platform like SharpSpring has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to SharpSpring use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software