Going to implement marketing automation and thinking about Automizy? We advice to investigate similar tools to make a decision.

When customers choose marketing automation tool, most often they are trying to find functionality for omni-channel communication, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Automizy with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to Automizy. The list is based on popularity, so if Automizy doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Salsa

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Salsa CRM is a cloud-based constituent relationship management platform that helps nonprofits track supporter relationships, manage online and offline fundraising, and intelligently report on everything.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Zoho CRM

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Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

Samepage

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With online collaborative tools including team chat, video conferencing, task management, file sharing, real-time document collaboration, and more, Samepage is helping teams of all sizes manage projects and get more done in a single easy-to-use collaborative workspace.

Bloomerang

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Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

iSpring Suite

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All-in-one PowerPoint-based eLearning authoring toolkit. Create interactive courses and collaborate on projects with your team

Benchmark

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Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

Freshdesk

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Freshdesk is a cloud-based customer support software and helpdesk solution. It is a platform with a comprehensive set of tools and features to help businesses support all the needs of their customers. Companies around the world use it to deliver exceptional customer service and experience.

How to choose Automizy substitute

Many marketing automation tools are similar to each other. Software with the same features can differ in cost by 5 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t completed yet. All flow builders look almost identical. It's important not to pay attention to the UX, but look at the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take months to change the software. That's why you should be attentive to study Automizy competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Person fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). Then the tool waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of functions look unattractive. New apps look nice, but they have few functions. You need to the platform you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Automizy are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other app. Software like Automizy need to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Automizy use software from other categories like email marketing software, helpdesk software, CRM system, sales engagement software