Going to implement marketing automation and thinking about Automizy? We advice to investigate similar tools to make a decision.

When customers choose marketing automation tool, most often they are trying to find functionality for omni-channel communication, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Automizy with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to Automizy. The list is based on popularity, so if Automizy doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Resolver

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Resolver’s Compliance Management application helps easily organize, manage and keep up with regulatory requirements for efficient and comprehensive compliance.

GymMaster

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GymMaster is a membership management system designed to give you the flexibility to run your fitness business your way.

Bullhorn ATS & CRM

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Automate every part of the recruiting lifecycle with Bullhorn's recruiting software built for staffing and recruiting agencies.

HomeHubZone

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Inspection reporting software as fast and smart as you are. Fewer Clicks. Faster Delivery. Better Reports.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Agile CRM

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Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Donarius

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Track donors, donations and pledges for your church. Accept online donations (integrated with most online giving providers).

Reach Mail

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ReachMail is an industry leader in Email Marketing Services and Transactional Email delivery. Our experience and customer service sets the standard others cannot match. Whether you are just starting or need to send high volume using our Bulk Email Service, we have the solutions for you.

StandardFusion

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StandardFusion is a High-Performing GRC platform used by leading organizations around the world to better manage their Information Security Compliance.

How to choose Automizy substitute

Many marketing automation tools are similar to each other. Software with the same features can differ in cost by 5 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t completed yet. All flow builders look almost identical. It's important not to pay attention to the UX, but look at the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take months to change the software. That's why you should be attentive to study Automizy competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Person fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). Then the tool waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of functions look unattractive. New apps look nice, but they have few functions. You need to the platform you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Automizy are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other app. Software like Automizy need to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Automizy use software from other categories like email marketing software, helpdesk software, CRM system, sales engagement software