Top 10 Bitrix24 Alternatives & competitors

Planning to implement marketing automation and considering Bitrix24? We advice to view similar platforms to make a decision.

When people choose marketing automation app, most often they are looking for functionality for personalizing email, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Bitrix24 with competitors clients pay attention to the HTML email builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Bitrix24. The list is based on popularity, so if Bitrix24 isn’t appropriate for you in any way, here you can easily select the best option for you.

Tamarac CRM

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Tamarac CRM is a web-based client relationship management system designed specifically for independent advisors and built on the trusted Microsoft Office 365 platform.

FULL FABRIC

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FULL FABRIC is an all-in-one recruitment, admissions and CRM platform built for higher education institutions to manage the entire student lifecycle from initial enquiry to alumni relations.

Onpipeline

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Onpipeline is a cloud-based, reliable, and scalable Sales CRM (SaaS) that includes a full suite of tools that boost sales productivity and make the sales process more human. We believe your business deserves software that's easy to setup and use, and requires minimal training and customization. When you choose Onpipeline, you get more than just a product. You get our commitment!

SalesCRM

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SalesCRM is the best CRM for Startups. SalesCRM is a sales CRM software specifically designed for meeting the needs of small businesses. This CRM software is a highly recommended CRM for startups, growing agencies, and is ideally suited for generating detailed reports and allowing better project supervision and management.

CRMNEXT

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CRMNEXT is a global cloud CRM solution provider credited with the world's largest installation. The technology helps to organize, automate and synchronize business processes for an organization’s interactions with leads, customers and partners. The benefits of CRM solutions include faster lead conversions, accurate sales predictions, efficient customer services, productive collaborations with partners, knowledge management and real-time analytics.

Locobuzz

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Locobuzz is a SaaS platform which converges with technologies like Artificial Intelligence, Machine Learning, Big Data Analytics, to create a 360-degree marketing automation suite to provide a complete Digital Customer Experience.

Nimble

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Nimble can significantly simplify your operations across social media by allowing you to get aggregated posts from top social media networks like Facebook, LinkedIn, and Twitter. This CRM software is ideal for tracking the level of human interaction with your brand.

amoCRM

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amoCRM — is a simple accounting system for potential customers, which will help you to monitor and increase your sales. This online CRM system, is more functional than Excel, but much easier to use than other complex and expensive programs. AmoCRM requires no installation or configuration — just create an account on the website and your personal CRM system is ready for operation.

Nutshell

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Nutshell is a sneaky powerful cloud-based CRM and sales automation tool for small businesses. The Nutshell platform offers sales process and collaboration tools, email sync with Gmail and Outlook, fully customizable reporting, and a flexible UI that can fit nearly any sales model.

InSyncTelco CRM

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InSyncTelco is the Best CRM for Small Business that has all the basic capabilities that small businesses need in CRM software, but is also highly ascendible as your business grows up. Moreover, InSyncTelco is one of the most affordable CRM solutions available; there's a free version to help you get started, and paid plans to start at a small part of the price of comparable CRM software.

How to choose Bitrix24 substitute

Many marketing automation platforms are resembling each other. Tools with identical functionality can differ in cost by 2 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the design, but look at the functionality.

In a few days, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Bitrix24 competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). After that the app waits 5 days (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until January 30th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation platforms with the biggest number of features look ugly. Young tools look good, but they have few features. You look into the system you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the apps you need. Fortunately, Apiway can help you. Usually, tools like Bitrix24 are the center of business IT infrastructure. It's like a digital hub for all your information. This type of platform is like an octopus, which is putting its roots into other system. App like Bitrix24 has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are trying to find alternatives to Bitrix24 use systems from other categories like email marketing software, chat on website software, CRM system, lead management software