Going to implement marketing automation and thinking about Freshsales? We recommend to investigate resembling platforms to find a solution.

When users choose marketing automation software, most often they are looking for functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing Freshsales with competitors customers pay attention to the automation builder, marketing lead database, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Freshsales. The list is based on user reviews, so if Freshsales isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Apptivo

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Apptivo is the perfect small business suite for google apps. Apptivo has CRM, Project Management, Invoicing, Timesheets and more. Apptivo's business suite consists of 40+ apps that are integrated and seamlessly work with each other. The information is shared across apps, so data once created can be used everywhere improving overall productivity.

Streak

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Streak CRM has gathered more than 750K+ happy customers. Small businesses use this platform primarily for their hiring purposes. In 2018 Steak platform was recognized by Google as their Top Technology partner of the year.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Agile CRM

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Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

EsyCRM

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We are expertise to create AWS and GCP Architecture for your application with guaranteed solutions and best price. BizHive has created Highly Customizable FREE CRM for you to control the most complex customer relationship and making sales very easy. Yes, it is FREE for you. We are a small verified European startup with highly experienced team members around the world.

Wealthbox

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Wealthbox is a web-and-mobile CRM application for financial professionals. Integrated with leading broker-dealers and wealth-tech partners, Wealthbox is known for its modern product design that results in a powerful yet simple user-experience for RIA firms of all sizes.

CRMNEXT

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CRMNEXT is a global cloud CRM solution provider credited with the world's largest installation. The technology helps to organize, automate and synchronize business processes for an organization’s interactions with leads, customers and partners. The benefits of CRM solutions include faster lead conversions, accurate sales predictions, efficient customer services, productive collaborations with partners, knowledge management and real-time analytics.

Malinko CRM

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With Malinko CRM software it is possible to organize today’s plan for tomorrow. The CRM is customer-centric and allows you to hold your customer database, like data, dropdowns, notes, etc. The tool is ideal for powerful reporting, maintaining custom reports, employee reports, and contact-based reports.

Insightly CRM

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InsightlyCRM started as a google app. Now InsightlyCRM is a standalone App. Insightly CRM for Small business harnesses the power of Google and Gmail Apps and brings projects and people together in one easy-to-use dashboard. Keep your projects moving and your leads high with a single point of focus to track your clients, projects and pursue an opportunity.

Astute Social

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Astute Social is a comprehensive social media management platform trusted by leading B2C brands all over the world. It combines listening and brand monitoring with consumer engagement, publishing, and ad management capabilities to offer a complete solution.

How to choose Freshsales substitute

Many marketing automation tools are similar to each other. Tools with the same features can differ in cost by 5 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t ready yet. All automation builders look almost the same. It's important not to look at the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that difficult to change software. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the tool. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). Then the system waits 3 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For example, "Wait until something happens". Or wait until January 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation software with the biggest number of features look ugly. New tools look attractive, but they have few functions. You should investigate the platform you want to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, tools like Freshsales are the core of business IT infrastructure. It's kind of digital hub for all your information. This kind of software is like an octopus, which is putting its tentacles into other platform. System like Freshsales has to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Freshsales use software from other categories like chatbot software, chat on website software, CRM system, lead management software