Going to implement marketing automation and thinking about Freshsales? We recommend to investigate resembling platforms to find a solution.

When users choose marketing automation software, most often they are looking for functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing Freshsales with competitors customers pay attention to the automation builder, marketing lead database, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Freshsales. The list is based on user reviews, so if Freshsales isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

Neon CRM

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NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

SalezShark

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SalezShark CRM software works perfectly in helping start-ups when it comes to streamlining the collection, evaluation, and distribution of databases in a sales pipeline. It is designed in a manner that has the potential to cut down the manual and repetitive tasks that help sales and marketing professionals to boost their efficiency and productivity.

FULL FABRIC

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FULL FABRIC is an all-in-one recruitment, admissions and CRM platform built for higher education institutions to manage the entire student lifecycle from initial enquiry to alumni relations.

Zoho One CRM

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Zoho One CRM is an integrated, smart, customizable business software designed to escalate your business way faster than before. Zoho One CRM is the ideal tool for operating your small business.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

Sendible

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Sendible is an all-in-one social media management tool. The SaaS platform simplifies the process of planning and executing multi-platform social media marketing campaigns.

LeadMaster

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Our CRM our philosophy is based upon taking complex applications than making them easy and affordable.  LeadMaster offers CRM solutions with personal guidance to help you get set up quickly and successfully. LeadMaster will be tailored according to your business' unique needs. The monthly subscription covers installation, upgrades, maintenance, and software licensing. There are 3 versions of the software: Lead-Xpress, CRM-Xpress and Professional, starting from $10/user per month.

Roboeyelabs

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Roboeyelabs is crm platform that helps grwing businesses in meaningful way with connecting their all customer and records in singe platform and manage them. It is used to automate you daily work routines and save your work and effort.

How to choose Freshsales substitute

Many marketing automation tools are similar to each other. Tools with the same features can differ in cost by 5 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t ready yet. All automation builders look almost the same. It's important not to look at the design, but pay attention to the features.

In a few days, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that difficult to change software. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the tool. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). Then the system waits 3 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For example, "Wait until something happens". Or wait until January 30th, or wait until 7 PM in the lead’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Usually it appears that good-working marketing automation software with the biggest number of features look ugly. New tools look attractive, but they have few functions. You should investigate the platform you want to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Luckily, Apiway can help you. Most often, tools like Freshsales are the core of business IT infrastructure. It's kind of digital hub for all your information. This kind of software is like an octopus, which is putting its tentacles into other platform. System like Freshsales has to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Freshsales use software from other categories like chatbot software, chat on website software, CRM system, lead management software