Top 10 GetResponse Alternatives & competitors

Planning to implement marketing automation and considering GetResponse? We advice to look at resembling apps to make a decision.

When customers choose marketing automation software, usually they are trying to find functionality for personalizing email, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing GetResponse with competitors people pay attention to the automation builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and features to GetResponse. The list is based on user reviews, so if GetResponse doesn’t suit you in any way, here you can easily choose the best option for you.

Контур.Эльба

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Контур.Эльба - это сервис электронной бухгалтерии, необходимый для удобного ведения бизнеса и отчётности для малого бизнеса на УСН и ЕНВД. Система помогает ускорить сдачу отчётности в ФНС, ПФР и ФСС.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Directual

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Directual is a no-code platform for building scalable and sophisticated apps in an intuitive visual interface. Create your app 10 times faster!

Paychex Flex

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Paychex makes paying and managing your employees easy and automatic.

Katana

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Smart and visual inventory management software tailored for scaling manufacturers using Xero or QuickBooks and selling on eCommerce (Shopify, WooCommerce). It makes production management & inventory control easier than ever for online merchants. Suitable for businesses looking to scale and bring structure to their everyday operations. Raw material inventory management, bill-of-materials and batch tracking included. Seamless integrations with Xero, QuickBooks, Shopify, and WooCommerce.

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Commerce Studio

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Commerce Studio by 1440 helps multi-channel retailers break down data silos and maximize productivity behind a single Salesforce login.

LPTracker

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LPTracker - это CRM система, обратный звонок, call tracking (аналитика звонков), бесплатный конструктор сайтов, автоворонка, ip телефония, автообзвон клиентов, запись разговоров, е-mail и sms рассылка, захват контактов посетителей вашего сайта без заявки и звонка. Все сервисы для бизнеса в одной системе

DashaMail

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DashaMail - сервис для email маркетинга. Обладает базовым функционалом. Симпатичный дизайн. Простой в навигации. Обладает достаточно удобным и простым онлайн редактором писем. Доступно сплит-тестирование, автоматические серии писем, сегментация подписчиков, детальные отчеты.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

How to choose GetResponse substitute

Many marketing automation apps are resembling each other. Platforms with the same features can differ in price by 2 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this feature, most likely this product isn’t formed yet. All flow builders look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the UX, but the lack of features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the tool. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Client fill in the form on the website and get in the marketing automation app (Trigger), the software sends a Welcome email (Action). After that the app waits 3 days (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the lead’s time zone.
4. If/else. For example, "If a contact, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the contact base.

Studying the automation builder, you need to look carefully at all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look ugly. Young tools look attractive, but they have few features. You should investigate the platform you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like GetResponse are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of tool is like an octopus, which is putting its tentacles into other platform. Platform like GetResponse has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also those who are looking for alternatives to GetResponse use tools from other categories like email marketing software, helpdesk software, CRM software, lead management software