Planning to implement marketing automation and thinking about OntraPort? We recommend to look at similar software to make a decision.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, A etc.

Comparing OntraPort with competitors users pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to OntraPort. The list is based on similarity, so if OntraPort isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

Mailify

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Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

Zoho Assist

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Access your computer or mobile device from anywhere, anytime using Zoho Assist; your one-stop solution for remote support, screen sharing and unattended access. Get started today with one of the industry's most secure, reliable and affordable software. Requires no prior installation. Cross-platform support available. Works across devices. Supports all major web-proxies and firewalls.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

monday.com

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Monday.com CRM Platform is a highly visual and user-friendly CRM software designed to help businesses to manage everything in one place. A platform is a powerful tool for any business of any size due to its ability to handle sales pipelines, customer on boarding, client’s projects, marketing, and other needs of your company.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

Auditus

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Auditus is professional inspection software built for organisations who perform inspections, audits, compliance checks or quality assurance tests. From straightforward checklists to comprehensive audits, Auditus will streamline your business processes and identify key areas for you to address. It will enable you to convert your paper/Excel forms into digital checklists and audits, capture information quickly and use your mobile device to upload photos, annotate and attach into inspection reports.

Customerly

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Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.

How to choose OntraPort substitute

Many marketing automation tools are resembling each other. Platforms with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All funnel builders look almost identical. It's important not to pay attention to the design, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Prospect submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a contact, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the contact base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Usually it appears that good-working marketing automation systems with the biggest number of functions look ugly. New apps look attractive, but they have few features. You need to the app you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. Most often, systems like OntraPort are the core of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an tree, which is putting its roots into other app. Tool like OntraPort has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are trying to find alternatives to OntraPort use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software