Going to implement marketing automation and considering IXACT Contact? We recommend to investigate similar platforms to make the right choice.

When people choose marketing automation software, in most cases they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, segmentation etc.

Comparing IXACT Contact with competitors users pay attention to the campaign builder, marketing lead database, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to IXACT Contact. The list is based on similarity, so if IXACT Contact isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Creatio

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Creatio is a global software company providing a leading low-code platform for process management and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises.

Neon CRM

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NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

Maximizer CRM

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Maximizer CRM is a customer relationship management software suitable for businesses of all sizes, which includes sales management tools, a customer service system and marketing automation features.

KeyOffice

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Best for small companies and self-employed persons who are looking for a secured and dedicated all-in-one application to run their daily business.

Vtiger CRM

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Vtiger CRM Customer Relationship Management is software that helps businesses get organized, grow sales, improve marketing ROI, and deliver delightful customer service experiences. The program has been tailored to meet clients' needs based on feedback from their customer base. Built for small to medium enterprises, Vtiger CRM allows businesses to be more productive throughout their day, stay informed, and avoid any unnecessary data duplication.

edge CRM

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Designated as India's Most Promising CRM, edge CRM is a customer relationship management platform conceived, instigated, and perfected by salespeople for the salespeople. edge CRM is a completely customizable CRM suitable for all business sizes pertaining to every industry profile.

SalesCRM

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SalesCRM is the best CRM for Startups. SalesCRM is a sales CRM software specifically designed for meeting the needs of small businesses. This CRM software is a highly recommended CRM for startups, growing agencies, and is ideally suited for generating detailed reports and allowing better project supervision and management.

Equisoft

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Equisoft is another CRM solution specifically designed for financial advisors. It is the only CRM that aggregates client and product data from gateways with insurance and investment platforms—giving advisors a full view of all client data at a glance.

Wealthbox

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Wealthbox is a web-and-mobile CRM application for financial professionals. Integrated with leading broker-dealers and wealth-tech partners, Wealthbox is known for its modern product design that results in a powerful yet simple user-experience for RIA firms of all sizes.

Agile CRM

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Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

How to choose IXACT Contact substitute

Many marketing automation apps are resembling each other. Apps with the same features can differ in price by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost the same. It's important not to look at the design, but look at the functionality.

In a month, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be careful to study IXACT Contact competitors.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Prospect submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of features look ugly. New platforms look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, apps like IXACT Contact are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an tree, which is putting its tentacles into other platform. Platform like IXACT Contact should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to IXACT Contact use software from other categories like chatbot software, helpdesk software, CRM software, lead management software