Planning to implement marketing automation and thinking about Omnisend? We recommend to investigate similar apps to make the right choice.

When users choose marketing automation tool, most often they are trying to find functionality for email marketing, lead management, website builder, lead scoring, segmentation etc.

Comparing Omnisend with competitors clients pay attention to the HTML email builder, customer data platform, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Omnisend. The list is based on user reviews, so if Omnisend isn’t appropriate for you in any way, here you can easily find the best option for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Wrike

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Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

Vagaro

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Manage memberships & waivers, get booked 24/7, seamlessly process payments, send marketing emails & run reports.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

HeySpace

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HeySpace is a free task management solution that also aims to improve collaboration and communication in your business with its chat functionality.

iCIMS Talent Cloud

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We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

Audiencer

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Audiencer is a software that helps Facebook advertisers find their ideal audience by uncovering high intent interests they can target.

Homebase

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Manage jobs, candidates, and interviews all in one place. Post to the top job boards for FREE. Onboard new employees easily.

Freshworks

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Freshworks CRM is one of the top-rated CRM software in the market that allows your small business to scale.

Apploye

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Apploye - a smart time tracking and employee monitoring app that helps you monitor your employees. You can measure your employee productivity through activity level, daily and weekly timesheets, reports and random screenshots. Calculating billable and non-billable hours is super easy with Apploye's online timesheet. It is compatible with both mobile and desktop. You can also keep an eye on your remote employees through GPS location tracking.

How to choose Omnisend substitute

Many marketing automation apps are resembling each other. Platforms with identical features can differ in price by 2 times. The first feature you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t completed yet. All node interfaces look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another app. But if you've already configured integrations, business processes, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Omnisend competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a subscriber, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Sometimes it appears that good-working marketing automation apps with the greatest number of features look ugly. New apps look nice, but they have few functions. You look into the tool you going to use very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, apps like Omnisend are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of tool is like an octopus, which is putting its tentacles into other app. Platform like Omnisend should integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also users who are trying to find alternatives to Omnisend use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software