Going to implement marketing automation and considering Sender? We advice to look at resembling software to find a solution.

When people choose marketing automation software, usually they are looking for functionality for email builder, lead management, website builder, lead scoring, segmentation etc.

Comparing Sender with competitors users pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Sender. The list is based on popularity, so if Sender doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

iContact

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iContact is a very popular email marketing / marketing automation platform. iContact has a very intuitive design and layout, making it very easy for businesses to design and deploy their own email campaigns. iContact comes with two different products; their basic email marketing platform, and their Pro Automation version of the product. 

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

Acymailing

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AcyMailing is a reliable Newsletter and email marketing extension for Joomla.

Mailify

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Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.

weMail

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Tightly integrated with WordPress, Cloud-powered email newsletter platform that lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider. A perfect email marketing solution for small to large businesses with large email databases. weMail will help you to send newsletters, collect leads, automated emails, display subscription forms, auto add subscribers to a list, and manage subscribers all inside the WordPress dashboard.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

G-Lock EasyMail7

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G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.

GMass

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Gmass is an email marketing plugin for Gmail. Gmass.co offers a great Gmail add-on, however the experience may lack of simplicity and the price is overall quite expensive. A Gmass footer is included by default in the free version of Gmass, which may denature your email campaigns.

Customerly

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Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.

How to choose Sender substitute

Many marketing automation platforms are resembling each other. Apps with the same functionality can differ in cost by 5 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this product isn’t completed yet. All automation builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already configured integrations, workflow, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Sender competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For example, "Wait until something happens". Or wait until November 30th, or wait until 10 PM in the person’s time zone.
4. If/else. For example, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Sometimes it happens that powerful marketing automation systems with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You need to the software you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, apps like Sender are the center of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other tool. Tool like Sender has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Sender use tools from other categories like chatbot software, chat on website software, CRM system, lead management software