Going to implement marketing automation and considering Sender? We advice to look at resembling software to find a solution.

When people choose marketing automation software, usually they are looking for functionality for email builder, lead management, website builder, lead scoring, segmentation etc.

Comparing Sender with competitors users pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to Sender. The list is based on popularity, so if Sender doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

DirectIQ

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With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

Zoho Campaigns

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Zoho Campaigns is an email marketing automation tool that lets you can create and send emails using pre-designed templates, layouts, drag-and-drop editor. Zoho Campaigns also is integrated with Zoho's CRM suite, and the applications. User can see the results of campaigns by logging to their CRM accounts. Zoho Campaigns comes with features like A/B testing campaigns, dynamic content, email polls, list segmentation and drip campaigns.

Clever Reach

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CleverReach is an international e-mail marketing company. With their cloud-based solution they help companies around the world with the creation, mailing and analysis of e-mail marketing campaigns.

Benchmark

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Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

Taximail

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Drive your business with email marketing and automation. Taximail is a powerful and reliable digital marketing and automation platform for your business.

Mailercloud

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Mailercloud is a cloud-based email marketing platform that helps one create and run successful email campaigns without having any technical expertise. Its unique features like personalization, automation, integrations, autoresponder, drag and drop email builder, webform builder, performance tracker and others comes with affordable subscription plans.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

MailChimp

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Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

weMail

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Tightly integrated with WordPress, Cloud-powered email newsletter platform that lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider. A perfect email marketing solution for small to large businesses with large email databases. weMail will help you to send newsletters, collect leads, automated emails, display subscription forms, auto add subscribers to a list, and manage subscribers all inside the WordPress dashboard.

How to choose Sender substitute

Many marketing automation platforms are resembling each other. Apps with the same functionality can differ in cost by 5 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this product isn’t completed yet. All automation builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a month, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation platforms is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already configured integrations, workflow, and have complex funnels, it can take years to change the app. That's why you should be attentive to study Sender competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For example, "Wait until something happens". Or wait until November 30th, or wait until 10 PM in the person’s time zone.
4. If/else. For example, "If a client, has the tag "Bought product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you need to pay attention to all four categories of functions. The more, the better. Sometimes it happens that powerful marketing automation systems with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You need to the software you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, apps like Sender are the center of business IT infrastructure. It's like a digital hub for all your subscriber. This type of platform is like an tree, which is putting its tentacles into other tool. Tool like Sender has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Sender use tools from other categories like chatbot software, chat on website software, CRM system, lead management software