Planning to implement marketing automation and thinking about OntraPort? We recommend to look at similar software to make a decision.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, A etc.

Comparing OntraPort with competitors users pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to OntraPort. The list is based on similarity, so if OntraPort isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Taximail

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Drive your business with email marketing and automation. Taximail is a powerful and reliable digital marketing and automation platform for your business.

Greenhouse

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Greenhouse Software is the fastest-growing provider of enterprise talent acquisition software.

UpKeep

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UpKeep is the #1 mobile-first computerized maintenance management system (CMMS) on the market, developed to simplify work orders and asset management. We are positively impacting over 500,000 users around the world, from small businesses to large enterprises including Yamaha, McDonald's, Marriott, Ecolab, Anheuser-Busch, and Unilever!

Legito

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Smart Documents. Smart contracts. Document Automation. Document Management. Document Negotiation and Collaboration. Lawyer-friendly software for creating responsive documents that know how you think and edit themselves. 100% Programing-Free Document Automation. 95,000+ users in 36+ countries. Biggest Worldwide client: PwC. Used by law firms, in-house legal and procurement departments, general counsels, financial institutions (banks, insurance, etc), real-estate sector (brokers & developers), HR

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

EmailOctopus

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EmailOctopus is an affordable email campaign and marketing automation platform. EmailOctopusKit makes use of the EmailOctopus API and lets you manage contacts and email lists on EmailOctopus.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Forms On Fire

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Do inspections YOUR way. Our flexible platform makes it easy for you to design simple or complex inspections with calculations. Finished reports will look identical to your current designs, using Word/Excel templates. Add photos, annotations, GPS, Signatures, Audio/Video, and more. Enforce business rules and field visibility. Get real-time analytics and scoring using our business logic engine. Automate (RPA) document assembly, distribution, filing and notification included.

audits.io

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Audits.io is a fully customisable tool that works on all devices - both on and offline.

Smartlook

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Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.

How to choose OntraPort substitute

Many marketing automation tools are resembling each other. Platforms with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All funnel builders look almost identical. It's important not to pay attention to the design, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Prospect submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a contact, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the contact base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Usually it appears that good-working marketing automation systems with the biggest number of functions look ugly. New apps look attractive, but they have few features. You need to the app you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. Most often, systems like OntraPort are the core of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an tree, which is putting its roots into other app. Tool like OntraPort has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are trying to find alternatives to OntraPort use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software