Planning to implement marketing automation and thinking about OntraPort? We recommend to look at similar software to make a decision.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, A etc.

Comparing OntraPort with competitors users pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and functionality to OntraPort. The list is based on similarity, so if OntraPort isn’t appropriate for you in any way, here you can easily find the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Google Drive

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File sharing platform that allows users to store and share contacts, photos, videos, presentations, recordings and more.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

ZipRecruiter

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ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web.

Procare Desktop

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Child care solution that can be customized to meet every need for business management, tuition collection & parent communication.

Newired

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Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

When I Work

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When I Work is a market leader in hourly workforce management that provides businesses a fully integrated scheduling, time tracking and team messaging solution. Trusted by over 150,000 workplaces worldwide, When I Work ensures reliable shift coverage, engaged employees, and faster decisions — giving everybody what they need to be successful at work.

PeopleForce

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PeopleForce is an easy-to-use all-in-one HRM solution that covers HR automation, Recruitment, Employee Engagement, and Performance Management. We collected the best HRM practice in the market and blended them into an end-to-end platform.

GymMaster

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GymMaster is a membership management system designed to give you the flexibility to run your fitness business your way.

Float

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Float is resource management software trusted by 3,000+ of the worlds top teams. Since 2012, Float has been helping brands including BuzzFeed, Ogilvy, M&C Saatchi and Deloitte plan their projects and schedule their teams time. At a glance, see who¿s working on what, when and from where. Float makes remote resource planning visual and simple. Integrate with Slack, Google Calendar, Outlook, Teamwork and Zapier.

Safesite

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Safesite is your free, easy-to-use digital safety solution for individuals and teams who want to collaborate, ditch paper, and improve safety. Get started with safety inspections, audits, and checklists by selecting from our template library. Then review your safety data and quantify team engagement in real-time with our powerful reporting and analytics dashboard.

How to choose OntraPort substitute

Many marketing automation tools are resembling each other. Platforms with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this app isn’t ready yet. All funnel builders look almost identical. It's important not to pay attention to the design, but pay attention to the functionality.

In a month, you'll get used to the UI, but the lack of features will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when analyzing the node interface? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Prospect submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a contact, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the contact base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Usually it appears that good-working marketing automation systems with the biggest number of functions look ugly. New apps look attractive, but they have few features. You need to the app you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. Most often, systems like OntraPort are the core of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an tree, which is putting its roots into other app. Tool like OntraPort has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also people who are trying to find alternatives to OntraPort use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software