Planning to implement marketing automation and considering RDstation? We advice to look at similar software to find a solution.

When people choose marketing automation app, most often they are looking for functionality for omni-channel communication, marketing lead database, website builder, lead nurturing, segmentation etc.

Comparing RDstation with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and functionality to RDstation. The list is based on popularity, so if RDstation isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

JobDiva

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JobDiva is the global leader in Talent Acquisition, Talent Management and Applicant Tracking technology, delivered as an AI-powered SaaS solution to the staffing and recruiting industry. A powerful cloud solution, JobDiva combines a CRM, synchronization with all major job boards and VMS providers, BI analytics, a Mobile App and the largest resume database in the world to deliver staffing solutions with unmatched speed and precision.

OnBoard

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OnBoard is virtual meeting software designed for nonprofit boards & leaders.

Selzy

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Selzy is an email marketing platform that lets you create, customize, and send email campaigns, as well as analyze their performance.

Infobip

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Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience – all in a fast, secure and reliable way.

Bullhorn ATS & CRM

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Automate every part of the recruiting lifecycle with Bullhorn's recruiting software built for staffing and recruiting agencies.

TalentLMS

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TalentLMS is the LMS built for training success.

Zoho Forms

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Zoho Forms is a online form maker that lets you create web forms. Create customizable business forms, configure email notifications, and collaborate with your team with this simple drag-and-drop form builder. An efficient data collection tool that helps you gather and manage data from anywhere, even offline.

ConvertKit

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ConvertKit is an email marketing automation and lead generation platform designed for content creators. As an example, course creators, YouTubers, podcasters, bloggers and other business owners who create and regularly share their content. The platform provides automated email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.

Benchmark

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Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

Teachable

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Teachable is a learning management system (LMS) provider for bloggers, creatives and online educators who want to create and sell courses. It was founded by Ankur Nagpal and was previously known as Fedora. Teachable is for bloggers, creatives and entrepreneurs who want to create and sell online courses to their audience or followers.

How to choose RDstation substitute

Many marketing automation apps are similar to each other. Apps with identical features can differ in price by 4 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Prospect submit the form on the website and get in the marketing automation app (Trigger), the app sends a Welcome email (Action). After that the system waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look unattractive. New tools look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the systems you need. Luckily, Apiway can help you. Usually, software like RDstation are the center of business IT infrastructure. It's kind of digital hub for all your information. This type of system is like an tree, which is putting its roots into other tool. Software like RDstation need to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also those who are looking for alternatives to RDstation use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software