Planning to implement marketing automation and considering RDstation? We advice to look at similar software to find a solution.

When people choose marketing automation app, most often they are looking for functionality for omni-channel communication, marketing lead database, website builder, lead nurturing, segmentation etc.

Comparing RDstation with competitors users pay attention to the automation builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and functionality to RDstation. The list is based on popularity, so if RDstation isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

weMail

Try for Free

Tightly integrated with WordPress, Cloud-powered email newsletter platform that lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider. A perfect email marketing solution for small to large businesses with large email databases. weMail will help you to send newsletters, collect leads, automated emails, display subscription forms, auto add subscribers to a list, and manage subscribers all inside the WordPress dashboard.

Newired

Try for Free

Newired is a Digital Adoption Solution which allows you to design and create a guidance overlay to help users of virtually any web-based software. Newired introduces an interactive guidance layer which enhances user experience, boosts application adoption and guides customers or employees through any task, providing contextual help in an easy-to-use interface.

Paychex Flex

Try for Free

Paychex makes paying and managing your employees easy and automatic.

Wildnote

Try for Free

Wildnote is specifically designed to empower environmental professionals to accurately collect, efficiently manage, and effectively report on compliance.

OmPrompt Order Management

Try for Free

OmPrompt’s fully managed order management platform makes it easy for companies around the world to trade with each other.

ADP Workforce Now

Try for Free

ADP Workforce Now is a human capital management solution for companies with more than 50 employees.

SalesScreen

Try for Free

SalesScreen is a global sales platform that combines gamification with data visualization to keep modern sales teams motivated and engaged. Our platform integrates with existing CRM and makes work more collaborative through a range of peer-to-peer recognition and competitions. This in-team incentivization helps our clients drive stronger revenue and better delivery of KPIs.

Qualcy QMS

Try for Free

Qualcy Bio-Med QMS Software has been designed for Bio-Medical companies (including Biotech, Pharma and Medical Device) to manage QMS records for ISO13485 and FDA requirements.

Klaviyo

Try for Free

Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

ActiveCampaign

Try for Free

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

How to choose RDstation substitute

Many marketing automation apps are similar to each other. Apps with identical features can differ in price by 4 times. The first feature you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost identical. It's important not to look at the UX, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Prospect submit the form on the website and get in the marketing automation app (Trigger), the app sends a Welcome email (Action). After that the system waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should pay attention to all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look unattractive. New tools look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've studied the automation builder, you understand whether there are integrations with the systems you need. Luckily, Apiway can help you. Usually, software like RDstation are the center of business IT infrastructure. It's kind of digital hub for all your information. This type of system is like an tree, which is putting its roots into other tool. Software like RDstation need to integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also those who are looking for alternatives to RDstation use apps from other categories like chatbot software, helpdesk software, CRM software, sales engagement software