Top 10 Act-on Alternatives & competitors

Going to implement marketing automation and considering Act-on? We recommend to view similar software to find a solution.

When customers choose marketing automation tool, in most cases they are looking for functionality for omni-channel communication, CRM, website builder, lead nurturing, segmentation etc.

Comparing Act-on with competitors customers pay attention to the campaign builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and functionality to Act-on. The list is based on similarity, so if Act-on isn’t appropriate for you in any way, here you can easily select the best solution for you.

Freshchat

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Freshchat is a modern messaging app for sales, support and customer engagement. A leap from legacy live-chat systems, it brings the continuity and experience of consumer messaging apps to businesses to help them convert visitors and delight customers.

StarChapter

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StarChapter is a member friendly association management software (AMS) that combines event registration, membership management, website design, email communication, and eCommerce solutions.

iCIMS Talent Cloud

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We are the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a winning workforce.

Route4Me

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Founded in 2009, Route4Me has helped thousands of small business owners plan & optimize all of their routes in seconds. The world's most used route sequencing and dynamic route optimization software is available on the iPhone, iPad, Android, and on the web.

DirectIQ

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With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

PaperForms

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Paperform is the platform that allows you to easily and quickly create an elegant and beautiful form to better portray your brand, your business, and your personality.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

PROFILE.GURU

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PROFILE.GURU is the ultimate assistant when you want to know your people better. Contacts, organizational and contractual details, benefits and remuneration, development and education, performance management, asset management and many other aspects of your employees' profiles - PROFILE.GURU has it all.

Whatsapp

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WhatsApp is free to download messenger app for smartphones. WhatsApp uses the internet to send messages, images, audio or video. The service is very similar to text messaging services, however, because WhatsApp uses the internet to send messages, the cost of using WhatsApp is significantly less than texting.

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

How to choose Act-on substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 3 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation tools and if it doesn’t include this feature, most likely this app isn’t completed yet. All funnel builders look almost identical. It's important not to pay attention to the design, but look at the features.

In a week, you'll get used to the UX, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email chains set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to study Act-on competitors.

What to pay attention to when investigating the flow builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 hours. Lead submit the form on the website and get in the marketing automation software (Trigger), the platform sends a Welcome email (Action). After that the system waits 2 days (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the client card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that good-working marketing automation apps with the greatest number of functions look uncomfortable. Young software look good, but they have few functions. You need to the platform you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, platforms like Act-on are the center of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an octopus, which is putting its roots into other app. App like Act-on should integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to Act-on use apps from other categories like email marketing software, helpdesk software, CRM software, sales engagement software