Going to implement marketing automation and thinking about Automizy? We advice to investigate similar tools to make a decision.

When customers choose marketing automation tool, most often they are trying to find functionality for omni-channel communication, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Automizy with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to Automizy. The list is based on popularity, so if Automizy doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Wrike

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Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

Gmail

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Gmail is a free email service developed by Google that allows you to send and receive emails, manage contacts, and work with other people through its integration with Google Workspace.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

CANVAS

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Canvas LMS is a fully SaaS learning environment that streamlines interaction and builds strong relationships between teachers and stude

ApplicantStack

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ApplicantStack is an online applicant tracking & onboarding system providing businesses and agencies of all sizes a better way to recruit, screen, and hire new employees. Visit us at ApplicantStack.com to request a free trial.

GreenRope

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GreenRope's all-in-one CRM, marketing automation, and operations solution is built for businesses wanting to establish more effective business processes and deliver better customer experiences for optimal growth.

Apploye

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Apploye - a smart time tracking and employee monitoring app that helps you monitor your employees. You can measure your employee productivity through activity level, daily and weekly timesheets, reports and random screenshots. Calculating billable and non-billable hours is super easy with Apploye's online timesheet. It is compatible with both mobile and desktop. You can also keep an eye on your remote employees through GPS location tracking.

Brilliant Directories

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Brilliant Directories is exactly this: the only platform you need to build your directory website. Brilliant Directories is reliable, complete, and most important, saves you time and money compared to traditional web development.

BigChange

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BigChange's award winning technology allows you to plan, manage, schedule & track your mobile workforce in an intuitive all-in-one solution! BigChange® is an established force in mobile resource management, offering a host of solutions that have proven to transform the way companies manage their mobile workforces and mobile operations.

DirectIQ

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With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

How to choose Automizy substitute

Many marketing automation tools are similar to each other. Software with the same features can differ in cost by 5 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t completed yet. All flow builders look almost identical. It's important not to pay attention to the UX, but look at the functionality.

In a month, you'll get used to the UI, but the lack of functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take months to change the software. That's why you should be attentive to study Automizy competitors.

What to pay attention to when analyzing the automation builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Person fill in the form on the website and get in the marketing automation tool (Trigger), the app sends a Welcome email (Action). Then the tool waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 10th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of functions look unattractive. New apps look nice, but they have few functions. You need to the platform you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Automizy are the center of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other app. Software like Automizy need to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Automizy use software from other categories like email marketing software, helpdesk software, CRM system, sales engagement software