Going to implement marketing automation and thinking about Infusionsoft by Keap? We recommend to look at similar tools to make a decision.

When people choose marketing automation tool, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, segmentation etc.

Comparing Infusionsoft by Keap with competitors clients pay attention to the campaign builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Infusionsoft by Keap. The list is based on similarity, so if Infusionsoft by Keap isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Zoho Recruit

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Zoho Recruit's Applicant Tracking System (ATS) helps you simplify and streamline your entire end-to-end recruitment process.

Whatsapp

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WhatsApp is free to download messenger app for smartphones. WhatsApp uses the internet to send messages, images, audio or video. The service is very similar to text messaging services, however, because WhatsApp uses the internet to send messages, the cost of using WhatsApp is significantly less than texting.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Mailify

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Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.

ZenMaid

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ZenMaid.com Software is the first and only software for maid services that helps to manage, run, and grow your business.

Instagram Lead Ads

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Lead form ads are an ad type served from an ad account on Facebook's Ads Manager which allow advertisers to collect information from potential customers without those customers having to leave the native environment of Instagram.

Breezy

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Breezy HR is end-to-end recruiting software designed to optimize your recruiting process and delight your entire team. Bring everyone on board in less time (and with less hassle) with our user-friendly, feature-rich platform.

Solve

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Major web update in 2020 | A service management CRM. Renowned for service management, scheduling, sales and exceptional mobile apps

Yo!Yumm

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Yo!Yumm is a multi-restaurant software that helps entrepreneurs build their online food ordering & delivery marketplace like UberEats, GrubHub, Deliveroo, Delivery Hero, etc. It is a fully customizable solution that comes with readymade mobile apps for your online food delivery business.

Zenput

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Zenput is how top operators elevate team execution in every store. Restaurant, retail, and other multi-unit operators such as Chipotle, Domino's, and 7-Eleven use the platform to automate how operating procedures and key initiatives are rolled-out and enforced. Supporting 50,000 locations in over 40 countries, Zenput makes every field and store employee more productive and better equipped to do their jobs well.

How to choose Infusionsoft by Keap substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this software isn’t ready yet. All flow builders look almost identical. It's important not to look at the UX, but pay attention to the features.

In a week, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be attentive to study Infusionsoft by Keap competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 days. Lead fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it happens that good-working marketing automation software with the greatest number of features look ugly. Young apps look good, but they have few functions. You need to the app you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Fortunately, Apiway can help you. Usually, apps like Infusionsoft by Keap are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of app is like an tree, which is putting its tentacles into other platform. Tool like Infusionsoft by Keap has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Infusionsoft by Keap use systems from other categories like email marketing software, chat on website software, CRM system, sales engagement software