Going to implement marketing automation and thinking about Infusionsoft by Keap? We recommend to look at similar tools to make a decision.

When people choose marketing automation tool, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, segmentation etc.

Comparing Infusionsoft by Keap with competitors clients pay attention to the campaign builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Infusionsoft by Keap. The list is based on similarity, so if Infusionsoft by Keap isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Cority

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Cority is the global enterprise EHS software provider that empowers those who transform the way the world works.

Bullhorn ATS & CRM

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Automate every part of the recruiting lifecycle with Bullhorn's recruiting software built for staffing and recruiting agencies.

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Conexiom

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Conexiom is the complete solution to eliminate manual order processing.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

Teachable

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Teachable is a learning management system (LMS) provider for bloggers, creatives and online educators who want to create and sell courses. It was founded by Ankur Nagpal and was previously known as Fedora. Teachable is for bloggers, creatives and entrepreneurs who want to create and sell online courses to their audience or followers.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

AuditBoard

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AuditBoard is the leading cloud-based platform transforming how enterprises manage risk. Its integrated suite of easy-to-use audit, risk, and compliance solutions streamlines internal audit, SOX compliance, controls management, risk management, and security compliance. AuditBoard’s clients range from prominent pre-IPO to Fortune 50 companies looking to modernize, simplify, and elevate their functions. AuditBoard is the top-rated audit management and GRC software on G2, and was recently ranked for the second year in a row as one of the 100 fastest-growing technology companies in North America by Deloitte.

TalentCards

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TalentCards helps businesses mass-train their people with easily-digestible material.

Instagram Lead Ads

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Lead form ads are an ad type served from an ad account on Facebook's Ads Manager which allow advertisers to collect information from potential customers without those customers having to leave the native environment of Instagram.

How to choose Infusionsoft by Keap substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this software isn’t ready yet. All flow builders look almost identical. It's important not to look at the UX, but pay attention to the features.

In a week, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be attentive to study Infusionsoft by Keap competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 days. Lead fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it happens that good-working marketing automation software with the greatest number of features look ugly. Young apps look good, but they have few functions. You need to the app you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Fortunately, Apiway can help you. Usually, apps like Infusionsoft by Keap are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of app is like an tree, which is putting its tentacles into other platform. Tool like Infusionsoft by Keap has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Infusionsoft by Keap use systems from other categories like email marketing software, chat on website software, CRM system, sales engagement software