Planning to implement marketing automation and thinking about ProTexting? We recommend to look at similar tools to make a decision.

When customers choose marketing automation tool, usually they are looking for functionality for email builder, lead management, landing page builder, lead nurturing, B tests etc.

Comparing ProTexting with competitors customers pay attention to the HTML email builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and functionality to ProTexting. The list is based on user reviews, so if ProTexting doesn’t suit you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Workday HCM

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A single, cloud based solution for workforce planning, analysis and execution.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Scanbot SDK

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The Scanbot Scanner SDK enables your employees and customers to scan documents, Barcodes, QR codes, ID-cards, Passports, EHIC-cards, and other Data right from their smartphone. With the recognition of text and data, you save a great deal of time processing documents. The Scanner SDK is based on years of developing the Scanbot app, which has received several awards and is used by millions of customers. Hence, we can offer optimal results, ease of use, and numerous features.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

SurveySparrow

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SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience.

Mango

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Mango is a comprehensive software solution that addresses the core requirements of risk-based compliance standards like health & safety, quality, food safety and environmental management.

Zoho Campaigns

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Zoho Campaigns is an email marketing automation tool that lets you can create and send emails using pre-designed templates, layouts, drag-and-drop editor. Zoho Campaigns also is integrated with Zoho's CRM suite, and the applications. User can see the results of campaigns by logging to their CRM accounts. Zoho Campaigns comes with features like A/B testing campaigns, dynamic content, email polls, list segmentation and drip campaigns.

ShipStation

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ShipStation is a web-based shipping solution that streamlines the order fulfillment process for your online business. ShipStation consolidates orders from over 70 ecommerce channels, creates shipping labels, packing slips, and pick lists in batch, communicates tracking information to your customers, provides endless automation, filters, and views, wireless printing, a mobile app, and a lot more.

MailChimp

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Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

How to choose ProTexting substitute

Many marketing automation software are similar to each other. Platforms with the same functionality can differ in price by 2 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t completed yet. All automation builders look almost identical. It's important not to look at the design, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation apps is very expensive. If you have the usual email set up, it's not that hard to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to study ProTexting competitors.

What to pay attention to when analyzing the flow builder? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Person submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). After that the app waits 4 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 20th, or wait until 7 PM in the person’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Bought product #1", wait 5 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation apps with the biggest number of functions look ugly. Young software look good, but they have few functions. You need to the app you going to implement very deeply. Otherwise, it will be very difficult to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the apps you need. Fortunately, Apiway can help you. Usually, software like ProTexting are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of app is like an tree, which is putting its tentacles into other tool. App like ProTexting should integrate with most other ones. Or you’ll have to waste a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ProTexting use apps from other categories like chatbot software, chat on website software, CRM software, lead management software