Going to implement marketing automation and thinking about Webmecanik? We advice to look at resembling software to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, CRM, website builder, lead nurturing, B tests etc.

Comparing Webmecanik with competitors clients pay attention to the campaign builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Webmecanik. The list is based on similarity, so if Webmecanik isn’t appropriate for you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Campaign Monitor

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Campaign Monitor is a self-service marketing and email automation platform that drives business through powerful personalization, customer journey tools, and e-commerce options. With Campaign Monitor, marketers can create, send, manage, and track branded emails for themselves and their clients with ease.

Facebook Pages

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Facebook business Page is a free way for businesses, brands, celebrities, causes and organizations to reach their audience. While Facebook profiles can be private, Pages are public. Google may index your Page, making it easier for people to find you.

Mumara

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Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.

Raklet

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Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way.

SalesForce

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Salescloud CRM Platform is the world’s most complete sales application that takes the very best consumer technologies and puts them at the fingertips of today’s sales rep. Salesforce CRM arms sales executives with an extra knowledge that cannot be obtained if you were supposed to work on your own.

Octopush

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Octopush is a B2B Mobile Marketing platform that helps growing businesses to connect and engage with their customers. Our web app, API and plugins allow you to fully integrate with your software or e-commerce, automating the sending of SMS Marketing campaigns, reminders and notifications for timely and personalized communications.

Process Street

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Process Street is a SaaS application for businesses to build and track their processes using superpowered checklists.

Breezy

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Breezy HR is end-to-end recruiting software designed to optimize your recruiting process and delight your entire team. Bring everyone on board in less time (and with less hassle) with our user-friendly, feature-rich platform.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

Hivebrite

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Unlock the potential of your community with Hivebrite, the most advanced all-in-one community management and engagement platform. Easy to set up and fully branded to match your colors, Hivebrite helps you build brand engagement and create opportunities for your private community. Manage your member database, centralize the communication with your members, create events and collect online memberships, all from a single user-friendly interface.

How to choose Webmecanik substitute

Many marketing automation apps are similar to each other. Platforms with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this tool isn’t formed yet. All automation builders look almost identical. It's important not to pay attention to the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the lack of functionality will always spite you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the automation builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Lead fill in the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 5 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to pay attention to all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of features look ugly. Young tools look nice, but they have few functions. You look into the system you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Webmecanik are the center of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an octopus, which is putting its tentacles into other tool. Tool like Webmecanik should integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Webmecanik use systems from other categories like chatbot software, helpdesk software, CRM software, sales engagement software