Going to implement marketing automation and thinking about Webmecanik? We advice to look at resembling software to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, CRM, website builder, lead nurturing, B tests etc.

Comparing Webmecanik with competitors clients pay attention to the campaign builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Webmecanik. The list is based on similarity, so if Webmecanik isn’t appropriate for you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

ApplicantStack

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ApplicantStack is an online applicant tracking & onboarding system providing businesses and agencies of all sizes a better way to recruit, screen, and hire new employees. Visit us at ApplicantStack.com to request a free trial.

Userlike

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Offer your customers the best customer service experience through the channels of website chat and mobile messaging. With Userlike you can chat with your customers via your website, Facebook Messenger, WhatsApp, Telegram and SMS. Connect your chatbot and automate parts of your customer interactions. Born and hosted in Germany. Userlike keeps your and your customers' data safe with a 100% GDPR-compliant communication solution.

Gusto

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Gusto makes payroll, benefits, and HR refreshingly easy for small businesses.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Repair-CRM

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RepairCRM is a Cloud based software that helps manage and maintain your customers for any size business, large or small including Cell Phone Stores and Computer Repair Stores.

Octopush

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Octopush is a B2B Mobile Marketing platform that helps growing businesses to connect and engage with their customers. Our web app, API and plugins allow you to fully integrate with your software or e-commerce, automating the sending of SMS Marketing campaigns, reminders and notifications for timely and personalized communications.

SendPulse

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SendPulse is a tool for sending email messages to a list of "warm" clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.

Moodle

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Free online learning management system, providing educators around the world with an open source solution for e-learning.

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

How to choose Webmecanik substitute

Many marketing automation apps are similar to each other. Platforms with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this tool isn’t formed yet. All automation builders look almost identical. It's important not to pay attention to the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the lack of functionality will always spite you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the automation builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Lead fill in the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 5 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to pay attention to all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of features look ugly. Young tools look nice, but they have few functions. You look into the system you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Webmecanik are the center of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an octopus, which is putting its tentacles into other tool. Tool like Webmecanik should integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Webmecanik use systems from other categories like chatbot software, helpdesk software, CRM software, sales engagement software