Planning to implement marketing automation and thinking about Yellow.ai? We advice to look at resembling tools to find a solution.

When clients choose marketing automation app, usually they are trying to find functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Yellow.ai with competitors users pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Yellow.ai. The list is based on user reviews, so if Yellow.ai doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

ClearoutPhone

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ClearoutPhone helps you to understand whether the given phone number is valid or not and return with carrier type, line type, location details etc. We validate phone number across the globe with a multi-level process that covers validation via International telecom authority, multiple carrier lines, and 3rd party validation, we ensure the highest level of accuracy achievable for each number.

FeetPort

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In todays competitive market, you need to Optimize your Field Resources to Reduce Overhead. FeetPort delivers you with the capabilities intended to Streamline & Improve your Field Service Activities.

CAQ.Net

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With customers, branches, and subsidiaries in over 20 countries, CAQ AG Factory Systems has established itself as one of the worldwide leading providers of CAQ systems. We have over 30 years of experience in the development and distribution of modular, multilingual, and industry-specific management solutions for application in the quality, environmental, and production sectors of small and medium-sized enterprises as well as multinational corporations.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

ManWinWin

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It specializes in maintenance management and organization and develops and implements a well-known maintenance management software

FMX

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FMX enables facilities managers to more efficiently and effectively track work orders, schedule resources, and plan maintenance. Our cloud-based software solution features a calendar view simple enough for anyone to use to submit, track, and manage their requests, events, and assets. Facilities owners and managers gain visibility into activities and costs, while building staff and tenants get updated status information on their facilities requests.

Resolver

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Resolver’s Compliance Management application helps easily organize, manage and keep up with regulatory requirements for efficient and comprehensive compliance.

BigMailer

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Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance

1factory Manufacturing Quality

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1factory provides easy-to-use yet powerful Manufacturing and Supply Chain Quality Control software. With 1factory, manufacturers can control product quality both within their factories, and across their supply chains.

How to choose Yellow.ai substitute

Many marketing automation apps are similar to each other. Software with identical features can differ in price by 3 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All automation builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Yellow.ai competitors.

What to pay attention to when analyzing the funnel builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Prospect submit the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it happens that powerful marketing automation tools with the biggest number of features look ugly. New platforms look attractive, but they have few features. You should investigate the tool you going to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Yellow.ai are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of tool is like an tree, which is putting its roots into other app. Software like Yellow.ai should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are trying to find alternatives to Yellow.ai use tools from other categories like email marketing software, chat on website software, CRM software, lead management software