Planning to implement marketing automation and thinking about Yellow.ai? We advice to look at resembling tools to find a solution.

When clients choose marketing automation app, usually they are trying to find functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Yellow.ai with competitors users pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Yellow.ai. The list is based on user reviews, so if Yellow.ai doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

iAuditor

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iAuditor puts the power in your teams¿ hands. Every person and every device can be a window to your worksite.

EasySendy

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EasySendy is marketing platform for online gig creators like, bloggers, podcasters, vlogger, business coach, YouTubers, makers, writers, course creators, consultants, freelancers, author, coaches, musicians, photographers and startups. With EasySendy, you can launch various campaigns to engage with your subscribers and customer, through autoresponders and automated drip email campaigns.

mTalkz

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mTalkz is a Cloud based SAAS provider for Bulk Sms, Voice SMS, Email marketing, IVR Systems, Missed Call, Whatsapp Business API, Chatbots and Marketing Automation. Subscribe our services to engage your customers like never before.

Countly

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Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals.

Google Analytics Events

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Use Events to collect data about interactions with your content. Events are user interactions with content that can be measured independently from a web-page or screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Google Drive

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File sharing platform that allows users to store and share contacts, photos, videos, presentations, recordings and more.

Tridens Monetization

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Tridens Monetization enables service providers to quickly launch innovative digital subscription and usage-based services that differentiate against competitors, develop recurring revenues, and deepen customer relationships.

Breezy

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Breezy HR is end-to-end recruiting software designed to optimize your recruiting process and delight your entire team. Bring everyone on board in less time (and with less hassle) with our user-friendly, feature-rich platform.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

How to choose Yellow.ai substitute

Many marketing automation apps are similar to each other. Software with identical features can differ in price by 3 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All automation builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Yellow.ai competitors.

What to pay attention to when analyzing the funnel builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Prospect submit the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it happens that powerful marketing automation tools with the biggest number of features look ugly. New platforms look attractive, but they have few features. You should investigate the tool you going to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Yellow.ai are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of tool is like an tree, which is putting its roots into other app. Software like Yellow.ai should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are trying to find alternatives to Yellow.ai use tools from other categories like email marketing software, chat on website software, CRM software, lead management software