Top 10 Yellow.ai Alternatives & competitors

Planning to implement marketing automation and thinking about Yellow.ai? We advice to look at resembling tools to find a solution.

When clients choose marketing automation app, usually they are trying to find functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Yellow.ai with competitors users pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Yellow.ai. The list is based on user reviews, so if Yellow.ai doesn’t suit you in any way, here you can easily choose the best variant for you.

Scanbot SDK

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The Scanbot Scanner SDK enables your employees and customers to scan documents, Barcodes, QR codes, ID-cards, Passports, EHIC-cards, and other Data right from their smartphone. With the recognition of text and data, you save a great deal of time processing documents. The Scanner SDK is based on years of developing the Scanbot app, which has received several awards and is used by millions of customers. Hence, we can offer optimal results, ease of use, and numerous features.

Estismail

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Estismail - это сервис эффективного маркетинга, с помощью которого Вы можете делать эффективные и качественные рассылки писем по своим подписчикам или потенциальной аудитории; создавать продающие сайты с нуля без знаний Web-дизайна и HTML кода; публиковать и рекламировать мероприятия. И все это в едином сервисе. Функционал приятно порадует как опытных пользователей email маркетинга, так и новичков своей простотой в работе.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Mango

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Mango is a comprehensive software solution that addresses the core requirements of risk-based compliance standards like health & safety, quality, food safety and environmental management.

Chatra

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Chatra - онлайн-консультант, позволяющий отвечать на вопросы в чате, оказывать помощь клиентам, увеличивать продажи, получать обратную связь и увеличивать конверсию сайта. Он позволяет как просто отвечать на вопросы в чате, подключенном к веб-сайту, так и оказывать помощь новым пользователям и тем самым увеличивать продажи.

TimeDigital CRM

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TimeDigital CRM - это сервис для автоматизации маркетинга, триггерных email рассылок, автоворонок и ведения сделок в CRM. Основная идея сервиса - персонализированные сообщения, основанные на действиях посетителей на сайте. Благодаря инструментам lead scoring и site/event tracking можно персонализировать письма и создавать динамический контент. Для отдела продаж есть модуль CRM, в котором менеджер может вести сделки и ставить задачи.

Boardable

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Boardable is the easiest way to manage your board's documents, meetings, polls and all of the other assets required to make your nonprofit or corporation effective and efficient.

Paycor

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Paycor creates HR software for leaders who want to make a difference. Our Human Capital Management (HCM) platform modernizes every aspect of people management, from the way you recruit, onboard and develop people, to the way you pay and retain them. But what really sets us apart is our focus on business leaders. For 30 years, we’ve been listening to and partnering with leaders, so we know what they need: HR technology that saves time, powerful analytics that provide actionable insights and dedicated support from HR experts. That’s why more than 40,000 medium & small businesses trust Paycor to help them solve problems and achieve their goals.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

How to choose Yellow.ai substitute

Many marketing automation apps are similar to each other. Software with identical features can differ in price by 3 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All automation builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Yellow.ai competitors.

What to pay attention to when analyzing the funnel builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Prospect submit the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it happens that powerful marketing automation tools with the biggest number of features look ugly. New platforms look attractive, but they have few features. You should investigate the tool you going to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Yellow.ai are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of tool is like an tree, which is putting its roots into other app. Software like Yellow.ai should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are trying to find alternatives to Yellow.ai use tools from other categories like email marketing software, chat on website software, CRM software, lead management software