Planning to implement marketing automation and thinking about Yellow.ai? We advice to look at resembling tools to find a solution.

When clients choose marketing automation app, usually they are trying to find functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Yellow.ai with competitors users pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Yellow.ai. The list is based on user reviews, so if Yellow.ai doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Zoho CRM

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Zoho CRM is the name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

MailChimp

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Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

Process Street

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Process Street is a SaaS application for businesses to build and track their processes using superpowered checklists.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

1factory Manufacturing Quality

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1factory provides easy-to-use yet powerful Manufacturing and Supply Chain Quality Control software. With 1factory, manufacturers can control product quality both within their factories, and across their supply chains.

Freshsales

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Freshsales CRM is all-in-one project software, that is free and can enhance team collaboration and communication and streamlines the entire project management journey. This CRM brings context, collaboration, and productivity that helps you sell better.

Softbook

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Softbook is an educational space where anyone can easily share their knowledge with a lot of people. Enjoy creating an online school within a simple and powerful system. Become part of our «Softbook family» join the educational space and change the world.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

Zenput

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Zenput is how top operators elevate team execution in every store. Restaurant, retail, and other multi-unit operators such as Chipotle, Domino's, and 7-Eleven use the platform to automate how operating procedures and key initiatives are rolled-out and enforced. Supporting 50,000 locations in over 40 countries, Zenput makes every field and store employee more productive and better equipped to do their jobs well.

How to choose Yellow.ai substitute

Many marketing automation apps are similar to each other. Software with identical features can differ in price by 3 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All automation builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Yellow.ai competitors.

What to pay attention to when analyzing the funnel builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Prospect submit the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it happens that powerful marketing automation tools with the biggest number of features look ugly. New platforms look attractive, but they have few features. You should investigate the tool you going to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Yellow.ai are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of tool is like an tree, which is putting its roots into other app. Software like Yellow.ai should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are trying to find alternatives to Yellow.ai use tools from other categories like email marketing software, chat on website software, CRM software, lead management software