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Overview
Alternatives
Integrations
Tutorials

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

How do you position yourself against your competitors?

ActiveCampaign makes it easy to automate your marketing. Instead of trying to figure out an overcomplicated tool (or settling for a less useful one), you can get a platform that does everything you need it to – and is still a breeze to use. ActiveCampaign offers email marketing, marketing automation, CRM, and messaging features. It also integrates with hundreds of tools, so that you can connect the tech you're already using. All of this is powered by our visual automation builder – which was specifically designed to make it easy to see what you're working on and how to map out your marketing. When you get ActiveCampaign (which is competitively priced, with plans starting at $9/month), you also get access to world-class support. Any time you need a hand, we're here for you.

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

ActiveCampaign Support

Vendor

ActiveCampaign

Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Polish, Portuguese, Spanish, Turkish, Vietnamese

Year Founded

2003

HQ Location

Chicago, IL

Social networks

Top 10 ActiveCampaign Alternatives & competitors

Planning to implement marketing automation and considering ActiveCampaign? We advice to view similar platforms to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, B tests etc.

Comparing ActiveCampaign with competitors people pay attention to the HTML email builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to ActiveCampaign. The list is based on user reviews, so if ActiveCampaign doesn’t suit you in any way, here you can easily choose the best solution for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

audits.io

audits.io

Try for Free

Audits.io is a fully customisable tool that works on all devices - both on and offline.

Act-on

Act-on

Try for Free

Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Maintenance Connection

Maintenance Connection

Try for Free

Web-based solution for work order tracking, preventive maintenance, asset management, and inventory tracking.

Expensify

Expensify

Try for Free

Expensify is a powerful tool that automates expense management and receipt tracking. It streamlines your entire pre-accounting process and syncs seamlessly with both Xero and QuickBooks.

MoonMail

MoonMail

Try for Free

MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.

Dynamics 365

Dynamics 365

Try for Free

Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence.

Pardot

Pardot

Try for Free

Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

Raklet

Raklet

Try for Free

Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way.

GorillaDesk

GorillaDesk

Try for Free

Running a field-service business is hard. Between dispatching team members, managing daily operations, bringing in new business, and sending out invoices, it can be a challenge to find the time to keep your business organized. That's where we come in. GorillaDesk has helped 3,800+ field-service professionals just like you manage their team, their customers, and their business, without all the headaches.

Marketo

Marketo

Try for Free

Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

How to choose ActiveCampaign substitute

Many marketing automation apps are similar to each other. Tools with identical functionality can differ in price by 4 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the UI, but pay attention to the functionality.

In a month, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to change the software. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

  1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For example, "Wait 3 hours. Prospect fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). After that the app waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For instance, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the contact's time zone.
  4. If/else. For example, "If a lead, has the tag "Bought product #1", send the email, if the lead doesn't have the tag "Bought product #1", wait 5 days and send the email. The most popular if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it appears that powerful marketing automation platforms with the biggest number of functions look uncomfortable. Young software look nice, but they have few functions. You look into the software you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, software like ActiveCampaign are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of system is like an tree, which is putting its tentacles into other system. Tool like ActiveCampaign need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to ActiveCampaign use systems from other categories like email marketing software, helpdesk software, CRM software, sales engagement software

All ActiveCampaign alternatives

ActiveCampaign integrations

Apiway allows you to integrate ActiveCampaign with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

ActiveCampaign

How it works?

Triggers

  • Update contact
  • Add contact
  • Add / Update contact

Actions

  • Update contact
  • Add contact
  • Add / Update contact

Tutorials