Planning to implement marketing automation and thinking about HubSpot? We advice to investigate similar tools to find a solution.

When clients choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, A etc.

Comparing HubSpot with competitors customers pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to HubSpot. The list is based on similarity, so if HubSpot isn’t appropriate for you in any way, here you can easily select the best variant for you.

E2 Shop System

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Raklet

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Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way.

Optial SmartStart

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Optial supports all kinds of audits, including internal, external, business reviews, ad hoc, risk-based or checklist based audits.

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

NetSuite

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NetSuite's order management capabilities help streamline your order processing to ensure timely invoicing and payment.

CAQ.Net

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With customers, branches, and subsidiaries in over 20 countries, CAQ AG Factory Systems has established itself as one of the worldwide leading providers of CAQ systems. We have over 30 years of experience in the development and distribution of modular, multilingual, and industry-specific management solutions for application in the quality, environmental, and production sectors of small and medium-sized enterprises as well as multinational corporations.

Freshworks

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Freshworks CRM is one of the top-rated CRM software in the market that allows your small business to scale.

Discord

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Discord is the easiest way to talk over voice, video, and text. Talk, chat, hang out, and stay close with your friends and communities.

Profit

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Profit.co is the best platform to rollout OKRs for your entire organization. Extremely easy to onboard and use, Profit comes with over 300 metrics and allows you to define your own custom metrics with ease. You can ensure complete alignment within your organization using Aligned OKRs that let you trickle down company level OKRs to every individual contributor.

Frankie

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Inspired by the world’s greatest facility and building operations managers, we developed a platform that allows you look after spaces visually. So you get your work done, in less time. 


Safesite

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Safesite is your free, easy-to-use digital safety solution for individuals and teams who want to collaborate, ditch paper, and improve safety. Get started with safety inspections, audits, and checklists by selecting from our template library. Then review your safety data and quantify team engagement in real-time with our powerful reporting and analytics dashboard.

How to choose HubSpot substitute

Many marketing automation tools are resembling each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but look at the features.

In a week, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to change the tool. That's why you should be attentive to study HubSpot competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Prospect submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the contact's time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation platforms with the greatest number of features look ugly. New platforms look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, software like HubSpot are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other platform. Platform like HubSpot has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are trying to find alternatives to HubSpot use systems from other categories like email marketing software, chat on website software, CRM software, lead management software