Going to implement marketing automation and considering Cronberry? We advice to investigate resembling tools to make a decision.

When customers choose marketing automation tool, usually they are trying to find functionality for personalizing email, lead management, landing page builder, lead scoring, A etc.

Comparing Cronberry with competitors customers pay attention to the automation builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to Cronberry. The list is based on user reviews, so if Cronberry doesn’t suit you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Conexiom

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Conexiom is the complete solution to eliminate manual order processing.

Pinterest

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Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.

Award Force

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Award Force is widely recognised as the world’s best awards management software. Perfect for organisers of awards, contests, employee recognition, art prizes and pitch competitions to manage the entry, judging and awarding of results, online.

Paycor

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Paycor creates HR software for leaders who want to make a difference. Our Human Capital Management (HCM) platform modernizes every aspect of people management, from the way you recruit, onboard and develop people, to the way you pay and retain them. But what really sets us apart is our focus on business leaders. For 30 years, we’ve been listening to and partnering with leaders, so we know what they need: HR technology that saves time, powerful analytics that provide actionable insights and dedicated support from HR experts. That’s why more than 40,000 medium & small businesses trust Paycor to help them solve problems and achieve their goals.

Elastic Email

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Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.

Really Simple Systems

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Our CRM our philosophy is based upon taking complex applications than making them easy and affordable. Experience tells us that the majority of SMEs don't need half of the functionality available in most CRMs and will never use it. So, by applying our philosophy to our CRM we have created a system that organizations can easily adopt and use to successfully manage their business. Basically, making CRM simple!

PaperForms

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Paperform is the platform that allows you to easily and quickly create an elegant and beautiful form to better portray your brand, your business, and your personality.

Regpack

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Regpack is an online registration, payment, and user management system that enables organizations to register applicants quickly and effectively. Regpack's technology enables individualized registration packages, while seamlessly integrating online payments and providing a sophisticated yet intuitive user management platform.

Vanta

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Vanta simplifies the complex, tedious process of preparing for a SOC 2 audit. With our easy-to-use gap assessment, risk assessment, and remediation tools, we cut SOC 2 prep time - saving you significant time, stress, and money.

Infobip

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Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience – all in a fast, secure and reliable way.

How to choose Cronberry substitute

Many marketing automation software are resembling each other. Apps with identical features can differ in cost by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this product isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a few days, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Person fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). Then the tool waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it appears that good-working marketing automation apps with the biggest number of features look ugly. Young tools look attractive, but they have few features. You should investigate the platform you going to implement very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, tools like Cronberry are the core of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an tree, which is putting its roots into other app. Platform like Cronberry should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to Cronberry use apps from other categories like chatbot software, chat on website software, CRM software, lead management software