Going to implement marketing automation and considering Cronberry? We advice to investigate resembling tools to make a decision.

When customers choose marketing automation tool, usually they are trying to find functionality for personalizing email, lead management, landing page builder, lead scoring, A etc.

Comparing Cronberry with competitors customers pay attention to the automation builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to Cronberry. The list is based on user reviews, so if Cronberry doesn’t suit you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Vtiger CRM

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Vtiger CRM Customer Relationship Management is software that helps businesses get organized, grow sales, improve marketing ROI, and deliver delightful customer service experiences. The program has been tailored to meet clients' needs based on feedback from their customer base. Built for small to medium enterprises, Vtiger CRM allows businesses to be more productive throughout their day, stay informed, and avoid any unnecessary data duplication.

Yo!Rent

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Yo!Rent is a rental marketplace solution capable of powering a wide range of online rental businesses. With extensive research, it has been developed to resolve the most painstaking rental business challenges and is a perfect fit for entrepreneurs desiring to launch an online rental business. The solution can also assist offline rental stores to capitalize on arising online business opportunities.

Tridens Monetization

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Tridens Monetization enables service providers to quickly launch innovative digital subscription and usage-based services that differentiate against competitors, develop recurring revenues, and deepen customer relationships.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

Userlike

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Offer your customers the best customer service experience through the channels of website chat and mobile messaging. With Userlike you can chat with your customers via your website, Facebook Messenger, WhatsApp, Telegram and SMS. Connect your chatbot and automate parts of your customer interactions. Born and hosted in Germany. Userlike keeps your and your customers' data safe with a 100% GDPR-compliant communication solution.

Jungo

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Mortgage and loan management solution that assists users with lead capture, listing alerts, loan document management, and more.

BambooHR

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BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Discord

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Discord is the easiest way to talk over voice, video, and text. Talk, chat, hang out, and stay close with your friends and communities.

WebEngage

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WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

StarChapter

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StarChapter is a member friendly association management software (AMS) that combines event registration, membership management, website design, email communication, and eCommerce solutions.

How to choose Cronberry substitute

Many marketing automation software are resembling each other. Apps with identical features can differ in cost by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this product isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a few days, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Person fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). Then the tool waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it appears that good-working marketing automation apps with the biggest number of features look ugly. Young tools look attractive, but they have few features. You should investigate the platform you going to implement very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, tools like Cronberry are the core of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an tree, which is putting its roots into other app. Platform like Cronberry should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to Cronberry use apps from other categories like chatbot software, chat on website software, CRM software, lead management software