Going to implement marketing automation and considering Cronberry? We advice to investigate resembling tools to make a decision.

When customers choose marketing automation tool, usually they are trying to find functionality for personalizing email, lead management, landing page builder, lead scoring, A etc.

Comparing Cronberry with competitors customers pay attention to the automation builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to Cronberry. The list is based on user reviews, so if Cronberry doesn’t suit you in any way, here you can easily find the best solution for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Legito

Try for Free

Smart Documents. Smart contracts. Document Automation. Document Management. Document Negotiation and Collaboration. Lawyer-friendly software for creating responsive documents that know how you think and edit themselves. 100% Programing-Free Document Automation. 95,000+ users in 36+ countries. Biggest Worldwide client: PwC. Used by law firms, in-house legal and procurement departments, general counsels, financial institutions (banks, insurance, etc), real-estate sector (brokers & developers), HR

mHelpDesk

Try for Free

mHelpDesk is a fast, easy and reliable way to get complete visibility over your service tickets, technicians, scheduling, and billing. It works on your desktop, laptop, smart phone, or tablet – it’s as easy as pie.

Tipalti

Try for Free

Tipalti is the only global payables automation solution to streamline all phases of the AP and payment management workflow in one holistic cloud platform.

SharpSpring

Try for Free

SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Dayforce HCM

Try for Free

A cloud-based HCM platform that brings together payroll, time and attendance, and HR.

Dayforce HCM

Try for Free

A cloud-based HCM platform that brings together payroll, time and attendance, and HR.

ConstantContact

Try for Free

Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

AG5 Skills Management

Try for Free

With AG5 you can visualize and close your staffs skills gaps by clearly mapping their competences and tracking progress towards learning new skills for effective learning management. Moving away from unmanageable spreadsheets, with AG5 you'll be able to have a clear overview on your staff's skills and hence keep your organisation at the forefront of the reskilling revolution.

Regpack

Try for Free

Regpack is an online registration, payment, and user management system that enables organizations to register applicants quickly and effectively. Regpack's technology enables individualized registration packages, while seamlessly integrating online payments and providing a sophisticated yet intuitive user management platform.

Paycom

Try for Free

Paycom (NYSE:PAYC) digitally transforms businesses with comprehensive HR and payroll technology that empowers employees to manage their own data within our single, easy-to-use cloud-based software. From recruitment to retirement, the entire employee life cycle can be managed with tools that work together seamlessly, including talent acquisition, talent management, HR management, payroll, and time and labor management.

How to choose Cronberry substitute

Many marketing automation software are resembling each other. Apps with identical features can differ in cost by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this product isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a few days, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Person fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). Then the tool waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it appears that good-working marketing automation apps with the biggest number of features look ugly. Young tools look attractive, but they have few features. You should investigate the platform you going to implement very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, tools like Cronberry are the core of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an tree, which is putting its roots into other app. Platform like Cronberry should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to Cronberry use apps from other categories like chatbot software, chat on website software, CRM software, lead management software