Going to implement marketing automation and considering Cronberry? We advice to investigate resembling tools to make a decision.

When customers choose marketing automation tool, usually they are trying to find functionality for personalizing email, lead management, landing page builder, lead scoring, A etc.

Comparing Cronberry with competitors customers pay attention to the automation builder, customer data platform, chatbots, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to Cronberry. The list is based on user reviews, so if Cronberry doesn’t suit you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

OntraPort

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Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts. This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management. Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Happyforce

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Happyforce is a software platform that enables an honest and transparent communication between organizations and employees. Based on mobile apps technology, super easy interactions, employee anonymity, social network dynamics and transparent feedback, Happyforce is helping to build more open and stronger company cultures.

PaperForms

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Paperform is the platform that allows you to easily and quickly create an elegant and beautiful form to better portray your brand, your business, and your personality.

Slack

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Slack is the collaboration hub that brings the right people, information, and tools together to get work done. From Fortune 100 companies to corner markets, millions of people around the world use Slack to connect their teams, unify their systems, and drive their business forward.

SendX

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SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

Dynamics 365

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Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence.

Homebase

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Manage jobs, candidates, and interviews all in one place. Post to the top job boards for FREE. Onboard new employees easily.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

UpKeep

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UpKeep is the #1 mobile-first computerized maintenance management system (CMMS) on the market, developed to simplify work orders and asset management. We are positively impacting over 500,000 users around the world, from small businesses to large enterprises including Yamaha, McDonald's, Marriott, Ecolab, Anheuser-Busch, and Unilever!

ZipRecruiter

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ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web.

How to choose Cronberry substitute

Many marketing automation software are resembling each other. Apps with identical features can differ in cost by 4 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this product isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a few days, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to change app. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the funnel builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Person fill in the form on the website and get in the marketing automation platform (Trigger), the tool sends a Welcome email (Action). Then the tool waits 2 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 20th, or wait until 9 PM in the subscriber’s time zone.
4. If/else. For instance, "If a subscriber, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 3 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the lead base.

Analyzing the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it appears that good-working marketing automation apps with the biggest number of features look ugly. Young tools look attractive, but they have few features. You should investigate the platform you going to implement very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, tools like Cronberry are the core of business IT infrastructure. It's kind of digital hub for all your customer. This type of app is like an tree, which is putting its roots into other app. Platform like Cronberry should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to Cronberry use apps from other categories like chatbot software, chat on website software, CRM software, lead management software