Top 10 HubSpot Alternatives & competitors

Planning to implement marketing automation and thinking about HubSpot? We advice to investigate similar tools to find a solution.

When clients choose marketing automation app, most often they are trying to find functionality for omni-channel communication, lead management, website builder, lead scoring, A etc.

Comparing HubSpot with competitors customers pay attention to the campaign builder, marketing lead database, help desk, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to HubSpot. The list is based on similarity, so if HubSpot isn’t appropriate for you in any way, here you can easily select the best variant for you.

Pinterest

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Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.

Benchmark

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Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.

Mail.ru events

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Mail.Ru Group Ltd. offers Internet access services in Russia. The Company also operates social networking websites, instant messaging networks, an email service, and an online games company.

Bloomerang

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Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

Gurucan

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Gurucan — это современная платформа для создания онлайн-школы на мобильных платформах и веб-платформе. Подойдет для фитнес тренеров, инфобизнесменов, блогеров, маркетологов. Через панель администратора можно управлять приложением и вебом, принимать платежи со всего мира.

Windward Hub

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Windward Hub is the document solution that empowers you to easily auto-generate, build, manage, and share documents across departments, and with prospects and customers.

Nethouse.События

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Nethouse.События - сервис для организаторов событий и продажи билетов. Предлагает пользователям бесплатные красивые шаблоны для создания страниц события. Сервис поддерживает функцию продажи билетов и отправки бесплатных приглашений. После проведения события оформляются закрывающие документы, а в случае изменения планов зрителя или отмены мероприятия сервис помогает с возвратом билетов.

Ё-Стади

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Ё-Стади - это система управления обучением. Онлайн-система подходит для дополнительного профессионального образования. На платформе можно размещать обучающие курсы, онлайн-тренинги, задания и тесты.

CODA.do

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CODA.do - конструктор сайтов и лендингов. Конструктор позволяет быстро сверстать Landing Page по сетке Bootstrap 4 из готовых блоков и выгрузить ZIP архив с готовым результатом. Имеет более 50 готовых шаблонов для быстрого создания лендинга.

Bridgit Field

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Bridgit Field makes construction less complicated from day one - so projects finish faster.

How to choose HubSpot substitute

Many marketing automation tools are resembling each other. Apps with the same features can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to look at the UX, but look at the features.

In a week, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another software. But if you've already set up integrations, business processes, and have complex funnels, it can take months to change the tool. That's why you should be attentive to study HubSpot competitors.

What to look for when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 5 hours. Prospect submit the form on the website and get in the marketing automation tool (Trigger), the software sends a Welcome email (Action). After that the system waits 3 hours (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the contact's time zone.
4. If/else. For instance, "If a subscriber, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 2 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it happens that powerful marketing automation platforms with the greatest number of features look ugly. New platforms look nice, but they have few features. You need to the tool you plan to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you should find out whether there are integrations with the apps you need. Luckily, Apiway can help you. Most often, software like HubSpot are the core of business IT infrastructure. It's like a digital hub for all your information. This kind of system is like an octopus, which is putting its tentacles into other platform. Platform like HubSpot has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also those who are trying to find alternatives to HubSpot use systems from other categories like email marketing software, chat on website software, CRM software, lead management software

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