Going to implement marketing automation and thinking about AutomateMyApp? We advice to look at resembling software to make the right choice.

When users choose marketing automation software, in most cases they are looking for functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing AutomateMyApp with competitors users pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in cost and features to AutomateMyApp. The list is based on popularity, so if AutomateMyApp doesn’t suit you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Xero

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Xero is online accounting software that has been designed for small to medium sized businesses. It makes managing the financial health of your business more transparent, straightforward and fun. Xero runs in the cloud so its easy to collaborate with us as we're both looking at the same real-time information from your business.

Windward Hub

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Windward Hub is the document solution that empowers you to easily auto-generate, build, manage, and share documents across departments, and with prospects and customers.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Workday HCM

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A single, cloud based solution for workforce planning, analysis and execution.

Cority

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Cority is the global enterprise EHS software provider that empowers those who transform the way the world works.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Marketo

Try for Free

Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Award Force

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Award Force is widely recognised as the world’s best awards management software. Perfect for organisers of awards, contests, employee recognition, art prizes and pitch competitions to manage the entry, judging and awarding of results, online.

Shortlist

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Shortlist is a smart, user-friendly contractor on-boarding platform.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

How to choose AutomateMyApp substitute

Many marketing automation software are resembling each other. Apps with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of automation builder. This is a basic feature of marketing automation tools and if it doesn’t include this thing, most likely this software isn’t formed yet. All flow builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.

In a month, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very time-consuming. If you have the usual email set up, it's not that difficult to change app. But if you've already set up integrations, workflow, and have complex funnels, it can take years to replace the tool. That's why you should be attentive to choosing an alternative.

What to pay attention to when investigating the flow builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Lead submit the form on the website and get in the marketing automation system (Trigger), the platform sends a Welcome email (Action). After that the system waits 5 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 20th, or wait until 8 PM in the contact's time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the client doesn't have the tag "Purchased product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the user card matches some criteria. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you need to pay attention to all four categories of features. The more, the better. Often it appears that good-working marketing automation apps with the greatest number of features look unattractive. New software look good, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the software you need. Fortunately, Apiway can help you. In most cases, software like AutomateMyApp are the center of business IT infrastructure. It's kind of digital hub for all your client. This kind of software is like an tree, which is putting its roots into other tool. App like AutomateMyApp need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to AutomateMyApp use apps from other categories like chatbot software, chat on website software, CRM software, lead management software