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Klaviyo

Overview
Alternatives
Integrations

Klaviyo Overview

What is Klaviyo?

Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

Social networks

Klaviyo Support

Social networks

Top 10 Klaviyo Alternatives & competitors

Planning to implement marketing automation and considering Klaviyo? We recommend to view resembling software to find a solution.

When people choose marketing automation tool, in most cases they are trying to find functionality for omni-channel communication, marketing lead database, landing page builder, lead scoring, A etc.

Comparing Klaviyo with competitors customers pay attention to the automation builder, customer data platform, online chats, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and features to Klaviyo. The list is based on popularity, so if Klaviyo isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

NewZapp

NewZapp

Try for Free

NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.

RDstation

RDstation

Try for Free

RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

Zoho Recruit

Zoho Recruit

Try for Free

Zoho Recruit's Applicant Tracking System (ATS) helps you simplify and streamline your entire end-to-end recruitment process.

CAQ.Net

CAQ.Net

Try for Free

With customers, branches, and subsidiaries in over 20 countries, CAQ AG Factory Systems has established itself as one of the worldwide leading providers of CAQ systems. We have over 30 years of experience in the development and distribution of modular, multilingual, and industry-specific management solutions for application in the quality, environmental, and production sectors of small and medium-sized enterprises as well as multinational corporations.

Wrike

Wrike

Try for Free

Wrike is a powerful field management software trusted by 20,000+ companies worldwide. Plan, execute, and report on projects using custom request forms, Kanban boards, Gantt charts, time tracking, real-time updates, and performance reports all in one place that can be shared company-wide. Integrate Wrike with 400+ applications to automate your everyday processes. Customize workflows and reduce the need for emails, meetings, status updates, and more. Work smarter, not harder with Wrike.

Paycom

Paycom

Try for Free

Paycom (NYSE:PAYC) digitally transforms businesses with comprehensive HR and payroll technology that empowers employees to manage their own data within our single, easy-to-use cloud-based software. From recruitment to retirement, the entire employee life cycle can be managed with tools that work together seamlessly, including talent acquisition, talent management, HR management, payroll, and time and labor management.

ClubExpress

ClubExpress

Try for Free

ClubExpress provides clubs and associations with an Internet platform to manage both front-office and back-office operations. ClubExpress combines the association web site with the membership and non-member databases, secure online member signup, renewals and expirations, credit-card processing, membership directory, discussion forums, event calendar and online registration, E-commerce storefront, committees, documents, interests, surveys, and other modules based on what clubs and associations do. The platform includes a full suite of administration tools to run the organization. There is no programming or HTML experience required; everything is controlled by menus and dialog boxes, and all changes are immediately live. We use state-of-the-art security, there's no advertising and associations own their data at all times.

IXACT Contact

IXACT Contact

Try for Free

IXACT Contact is a real estate CRM oriented toward the agent who focuses on emails, drip campaigns, and snail mail to cultivate their relationships

Mailify

Mailify

Try for Free

Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.

Really Simple Systems

Really Simple Systems

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Our CRM our philosophy is based upon taking complex applications than making them easy and affordable. Experience tells us that the majority of SMEs don't need half of the functionality available in most CRMs and will never use it. So, by applying our philosophy to our CRM we have created a system that organizations can easily adopt and use to successfully manage their business. Basically, making CRM simple!

How to choose Klaviyo substitute

Many marketing automation software are resembling each other. Platforms with identical functionality can differ in price by 3 times. The first thing you should pay attention to is the availability of automation builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All node interfaces look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the design, but the lack of functionality will always annoy you. Changing marketing automation tools is very time-consuming. If you have the usual email set up, it's not that hard to switch to another platform. But if you've already set up integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be careful to choosing an alternative.

What to look for when analyzing the node interface? It has 4 important features categories.

  1. Triggers. For example, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
  2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For instance, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). Then the platform waits 4 days (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 30th, or wait until 8 PM in the lead’s time zone.
  4. If/else. For instance, "If a lead, has the tag "Purchased product #1", send the email, if the customer doesn't have the tag "Bought product #1", wait 2 weeks and send the email. The most popular if/else parameters are: was on the site page, bought certain products, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the lead base.

Studying the automation builder, you need to look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look uncomfortable. Young systems look attractive, but they have few functions. You should investigate the tool you plan to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Most often, software like Klaviyo are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an octopus, which is putting its roots into other app. Software like Klaviyo need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are looking for alternatives to Klaviyo use apps from other categories like email marketing software, helpdesk software, CRM system, sales engagement software

All Klaviyo alternatives

Klaviyo integrations

Apiway allows you to integrate Klaviyo with thousands of the most popular tools. You can automate your workflow and have more time for main things—no code required.

Klaviyo