Going to implement marketing automation and considering SalesForce? We advice to view similar platforms to make a decision.

When clients choose marketing automation software, in most cases they are looking for functionality for email builder, marketing lead database, landing page builder, lead scoring, segmentation etc.

Comparing SalesForce with competitors people pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and features to SalesForce. The list is based on popularity, so if SalesForce doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Capsule CRM

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Capsule CRM is an online Customer Relationship CRM that is very simple to use. Capsule CRM is the ideal choice for small and medium-sized businesses. Capsule CRM helps you develop strong customer relationships, make more sales, and get a clear picture of your business so that you can make more informed decisions.

Streak

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Streak CRM has gathered more than 750K+ happy customers. Small businesses use this platform primarily for their hiring purposes. In 2018 Steak platform was recognized by Google as their Top Technology partner of the year.

Wealthbox

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Wealthbox is a web-and-mobile CRM application for financial professionals. Integrated with leading broker-dealers and wealth-tech partners, Wealthbox is known for its modern product design that results in a powerful yet simple user-experience for RIA firms of all sizes.

Avisi Apps

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Avisi is a software company specialized in offering customized software solutions. Avisi has over 100 employees working in small, independent teams. Avisi Apps is responsible for Atlassian applications and integrations. Our most popular apps in the Atlassian Marketplace? Numbered Headings and Atlas CRM!

Zoho One CRM

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Zoho One CRM is an integrated, smart, customizable business software designed to escalate your business way faster than before. Zoho One CRM is the ideal tool for operating your small business.

SugarCRM

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SugarCRM helps businesses everywhere provide the most outstanding experiences of all time — for every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing and services are fully freed to focus on people instead of processes. We bring innovation, transparency, integrity, value and passion to all we do to cultivate customers for life.

Zendesk

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Zendesk is a service-first CRM company that builds software designed to improve customer relationships. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home.

OfficeClip

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OfficeClip LLC is a leading provider of web-based business solutions for small and medium businesses. We provide integrated solutions to manage customers, employees, and projects. OfficeClip has a suite of different applications like Timesheet and Expense tracker, Contact Manager, and Support Desk.

CRMNEXT

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CRMNEXT is a global cloud CRM solution provider credited with the world's largest installation. The technology helps to organize, automate and synchronize business processes for an organization’s interactions with leads, customers and partners. The benefits of CRM solutions include faster lead conversions, accurate sales predictions, efficient customer services, productive collaborations with partners, knowledge management and real-time analytics.

EsyCRM

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We are expertise to create AWS and GCP Architecture for your application with guaranteed solutions and best price. BizHive has created Highly Customizable FREE CRM for you to control the most complex customer relationship and making sales very easy. Yes, it is FREE for you. We are a small verified European startup with highly experienced team members around the world.

How to choose SalesForce substitute

Many marketing automation platforms are resembling each other. Software with the same features can differ in cost by 2 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this software isn’t ready yet. All node interfaces look almost identical. It's important not to pay attention to the UI, but look at the features.

In a month, you'll get used to the UI, but the missing features will always annoy you. Changing marketing automation software is very time-consuming. If you have the usual email chains set up, it's not that hard to change platform. But if you've already set up integrations, workflow, and have complex funnels, it can take years to replace the tool. That's why you should be attentive to study SalesForce competitors.

What to pay attention to when investigating the flow builder? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each system for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most standard action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 days. Subscriber submit the form on the website and get in the marketing automation app (Trigger), the system sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other variants. For example, "Wait until something happens". Or wait until January 20th, or wait until 10 PM in the subscriber’s time zone.
4. If/else. For example, "If a lead, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most often used if/else parameters are: visited the site page, bought certain items, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Usually it appears that powerful marketing automation software with the greatest number of features look uncomfortable. New platforms look nice, but they have few features. You look into the tool you want to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you need to whether there are integrations with the platforms you need. Fortunately, Apiway can help you. In most cases, apps like SalesForce are the core of business IT infrastructure. It's like a digital hub for all your customer. This type of app is like an tree, which is putting its tentacles into other software. Software like SalesForce has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are looking for alternatives to SalesForce use tools from other categories like chatbot software, helpdesk software, CRM system, lead management software